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Best & Worst of 2009: The Year’s Worst One Sheets

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Before any footage from a film is seen, typically a teaser or full one sheet is released by a studio. This is an incredibly important, even detrimental process as it is the first thing the consumers will see and identify with a movie. If the poster stinks, the consumer might write it off all together, while a good poster could lead to them checking out the official website, trailer and best case scenario, hanging it from their wall (the most personal relationship any of us have with a movie). To say the least, posters are damn important. As part of our year end coverage, we present to you the year’s worst theatrical posters.

WORST ONE SHEETS OF 2009

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Posters listed in no particular order

The Final Destination (Warner Bros. Pictyres)


In THE FINAL DESTINATION glass breaks and there’s a skeleton? The poster says absolutely nothing about the film to those who have never heard of the FINAL DESTINATION franchise. The worst part? It doesn’t even say it’s in 3-D!

The Uninvited (Paramount Pictures)


A ridiculous knock-off of THE RING posters from earlier this decade that says nothing about the film. In fact, it’s incredibly misleading. Apparently there’s a malevolent spirit ready to invade? Nope.

The Wolfman (Universal Pictures)


While one of Universal’s one sheets for THE WOLFMAN featured the beast in a remarkable way, the other is quite unflattering. What you’ll see is a shoddy FX shot that features The Wolfman? Not sure WHAT that is, but he’s ugly.

The Last House on Left (Universal Pictures)


Hi, I’m a house. Bad stuff happens here. Doesn’t this excite you?

Saw VI (Lionsgate)


While the other SAW posters were brilliant, I am still confounded by this one. Fist gloves that are transparent somehow tease the brilliance of Jigsaw? I still don’t get it.

A Perfect Getaway (Rogue/Universal)


Floating heads went out in the 90’s, unless of course you’re a superstar. Steve Zahn is not. Milla Jovovich is not. Timothy Olyphant is not. Kiele Sanchez is not. Don’t get me wrong, I love all four, but none of them are star power.

Whiteout (Warner Bros. Pictures)


Again, star power, no one knows who the f*ck Kate Beckinsale is, nor do they give a sh*t. So how is having a poster with her giant mug rendered to not even look like her going to fill seats in a theater. I hate this poster and want to punch it straight in the kisser.

Sorority Row (Summit Entertainment


Summit Entertainment’s SORORITY ROW campaign was weak sauce, straight down to every single poster released. If people want to be sold SCREAM, they’d go rent it on DVD. And what the heck was going on with that Theta Pi Must Die teaser? Not a single person walking down a theater lobby would know what the heck that was, or care.

Paranormal Activity (Paramount Pictures)


Sure, our name is plastered all over this sucker, but I still think it’s an ugly poster. The wording is actually pretty effective (Don’t See It Alone), but nonetheless it hurts my eyes starring at it, especially the “Demand It” button (it’s like real-life internet!).

The Box (Warner Bros. Pictures)


What a lazy, lazy poster that assumes people will go to a theater to see James Marsden, Frank Langella and Cameron Diaz. I’m sorry but Diaz is finished. I don’t really understand why Warner Bros. didn’t release a one sheet featuring a big old box and a stack of money? Isn’t that what we’re going to go see? Ugh.

Transylmania (Freestyle Releasing)


Come on guys, I know you want to see a movie with the tagline “College kids, the other white meat,” especially when it stars rock hard abs. This one sheet screams comedy; he’s going to Romania to play basketball! Get it, Get it! HAHAHAHAH, wait, neither do I.

The Crazies (Overture)


Overture Films’ teaser poster for THE CRAZIES was pretty solid as the striking image was an attention grabber, especially to Romero fans, but this little fella is just plain painful. When I was in Chicago my dad walked by the poster in a theater and said to me, “What’s HELP US about?” No joke.

CHECK OUT THE BEST ONE SHEETS OF 2009

Horror movie fanatic who co-founded Bloody Disgusting in 2001. Producer on Southbound, V/H/S/2/3/94, SiREN, Under the Bed, and A Horrible Way to Die. Chicago-based. Horror, pizza and basketball connoisseur. Taco Bell daily. Franchise favs: Hellraiser, Child's Play, A Nightmare on Elm Street, Halloween, Scream and Friday the 13th. Horror 365 days a year.

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Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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