CBS Films just provided Bloody-Disgusting with your first ever look at Alex Pettyfer in Beastly, arriving in theaters July 30, 2010. In addition, watch Alex morph from Kyle to the Beast in the included widget! Set in Manhattan, the movie tells the story of a handsome rich kid with a mean streak. When he ditches a date, a curse is placed upon him, turning him into everything he hates. The grotesque transformation leaves him with the seemingly impossible task of finding true love to break the ugly spell.

Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible.

Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper-modern retelling of the classic “Beauty and the Beast” story.

Vanessa Hudgens and Alex Pettyfer star in BEASTLY. Daniel Barnz (“Phoebe In Wonderland”) directs for CBS Films, the film division within CBS Corporation (NYSE: CBS.A and CBS). The project commenced principal photography in Montreal on June 13, 2009. Susan Cartsonis (“No Reservations,” “What Women Want”) is producing through her company, Storefront Pictures. Roz Weisberg is co-producing. In addition to his role as director, Barnz wrote the screenplay, which is based on the Alex Flinn novel of the same name.