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“Just Don’t Look”: Jordan Peele’s ‘Nope’, “Treehouse of Horror” and Fandom in the Internet Age

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horror movies summer nope

“Just don’t look.”

Those three words mean many things to horror fans when put together in a short but sweet sentence. We utter the phrase when watching our favorite movies with someone squeamish. It’s sometimes what we tell ourselves when something gruesome is happening on screen as we play peek-a-boo from behind our fingers. And it’s something we tell those who criticize our love of the genre and don’t understand why we adore it so. If they don’t like it, just don’t look.

Jordan Peele is interested in another context for the phrase. Nope, like a famous “Treehouse of Horror” segment, explores the fact that no matter what is on screen, we, as horror fiends, can’t help ourselves. Without spoiling the movie for those who haven’t seen it, Nope asks us as horror fans and as a society what it will take for us to avert our eyes and look away. We must look. We’re drawn to the spectacle and to the taboo of it all. In the age of the internet, that truism is multiplied by infinity. It’s hard not to look when everything and everyone around us begs us to do so. For some, it’s impossible. And just like in Springfield way back when, Peele’s latest says, when push comes to shove, we are our own worst enemies.

1995’s “Treehouse of Horror VI” featured a segment where advertisements came alive and tortured Springfield’s residents. In some cases, they killed them. It is, after all, The Simpsons’ annual horror episode. Lisa Simpson goes to the agency responsible for the mascots and gets it straight from an executive that the advertising is ineffective if people don’t pay attention. “Attack of the 50 Ft. Eyesores” ends with Lisa and Paul Anka creating a jingle, “Just Don’t Look,” that not only tells the residents what not to do but is an ad that draws their attention away from the monsters terrorizing their city. The metaphor is about as subtle as a sledgehammer to the jaw, but that doesn’t make it any less profound.

We, the viewers, give immense power to the pop culture we consume. It’s not a symbiotic relationship because we provide the spectacle the oxygen it needs. This relationship between viewer and product is the strongest in horror. We are why Freddy, Jason, Michael, and Pennywise have immortality. But we’re also why a franchise like Jeepers Creepers refuses to die despite the surrounding controversy. That’s not a diss to anyone who loves the series or the monster, just the facts. The more people complain about something like Jeepers Creepers Reborn, the more attention they give. And the more attention they offer, the more an enterprising Hollywood producer is liable to churn out as many movies as possible because, today, everything is a spectacle.

And spectacle thrives on intense awareness.

As horror fans, we may lack the ability to turn a blind eye to train wrecks. The desire to be a part of the conversation may be as natural and primal as our need for survival. Nope questions why we refuse to listen to reason when all signs tell us to bounce. Fandom is now a full-contact sport with very few referees and even fewer rules. In general, horror fans are a friendly bunch who believe in “live and let live.” The rotten apples in the bunch are rancid and put all eyes on them as representative of the whole. I don’t know about you, but I don’t remember signing up for anything like that. Conversations become less about celebrating the things we love than tearing down the things we loathe. Or, in worse cases, tearing down the people who enjoy what we don’t or vice versa. Time is one of the most precious things on this planet. We never have enough of it and can never get it back, so spending the little we have focused on movies or television shows we dislike is a choice.

Our entertainment is no longer the chief spectacle in our lives; we are. How we talk about film, how we analyze it, and the form those conversations take sometimes supersede the movie. Nope features several characters who truly believe if they look away, even for a second, they’ll miss something astounding. Whether that means their time on earth is over is irrelevant because what matters is the momentary additional clout. Some even make excuses for constantly tempting fate, just like a lot of us do when engaging in that conversation one more time to complain about that thing we don’t like, all in the name of being heard or seen.

With everything going on, it’s hard not to look.

But because of everything going on, we’d all be better off if we didn’t.

New TV Spot for Jordan Peele's 'Nope' Fully Reveals a UFO! [Video]

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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