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Paramount Owns the ‘mother!’ Controversy in This Excellent New Trailer!

OMFG do I love this new television spot that’s running for Paramount Pictures’ mother!, which most definitely is the most divisive and subversive film in years. The trailer confidently boasts, “Some people love it, some people…don’t,” which I guess is easy considering it bombed* at the box office.

Fans annihilated Darren Aronofsky‘s film, which received a dreaded “F” as its CinemaScore, all the while Paramount backed the film up by calling it “audacious and brave.” Our very own Joe Lipsett called it a “bold, fascinating, and divisive experience.”  No matter, I love that the studio is owning this and now going to use it as a marketing tool. Fuck yeah, man, wear it as a badge of honor!

Where do you stand? Talk below.

*It didn’t really bomb, per se, as New Line Cinema’s IT just took so much of the box office that it left nothing else for the other films. Math.



  • zombie84_41

    I wouldn’t call them FANS they are not FANS they are just movie goers. FANS loved this film. Every person I saw online who loves DA loves this movie. Also i loved this movie so damn much, the last act is so damn insane that it seriously takes your breath away. Its so creative and actually beautiful too. it saids so much about everything. This is why people didn’t like it at all its not a movie you sit down and go oh hey this is a movie you sit down and go hold on I gotta think here. People don’t like to think, sadly. Don’t blame the marketing either, you can’t market a film like this. it’s GENRE DESTROYING, it mixes so many genres into one and its like a kid on ADHD its to much for most people, also why people hated it. People want simple stupid movies. Like all these marvel movies and such. Dont’ get me wrong I love marvel but I’m more of an INDIE movie goer always was always will be. DA makes insane movies that you can watch over and over and still get meanings I must of seen the fountain like what 30 times or more now and I still get a lot out of that movie. It just makes me feel sad when people gotta bash something that is creative and different. And if you know DA from the start and hated his films before why the fuck would you go see MOTHER! you know who DA is and what films he does. People are just idiots just look at what we got>

    • Tiger Quinn

      Okay, so you liked it. Great.

      • zombie84_41

        Yeah I loved it. Its a great film. What movies do you like, the notebook ? 😛

        • Necro


          • zombie84_41


    • Necro

      Yeah somebody tried to tell me the best way they can describe it, ‘mother!’, they basically compared it to ‘A Serbian Film’! Obviously no newborn porn, but the craziness and disturbing nature of the film. I actually found myself dumbfounded, please tell me there’s no truth to this, for I haven’t seen ‘mother!’ yet.

      • Kori Batchelor

        Rest easy. mother! doesn’t have anyone raping a newborn. But…(spoiler)…

        There’s a scene where a group of people tear apart and eat a baby.
        So, yeah…neither movie treats newborns well.

        • Necro

          Alright, disturbing can’t wait to see it!

      • zombie84_41

        lmfaooo its nothing like a serbian film. its like nothing at all to be honest loll

        • Necro


          • zombie84_41

            Lol. Maybe he was thinking how crazy both films are because the end of A Serbian Film is relentless and the end of mother is relentless too.

    • Bla Blah

      Okay so I see this excuse is going to keep coming up: Just because something is creative/original doesn’t mean it’s good.

      • zombie84_41

        im pretty sure it does. but hey you can stick to your force feeding cliches. And i’ll stick to creativeness 🙂

        • Bla Blah

          Why does it have to be one or the other? A movie can be original ,creative, inventive AND be good. A movie can also be all those things and still suck. This movie was crap, and not because of the story, but because of the way it was done. I saw it earlier and i dare say it was the worst movie ive had to sit through all year thus far, because it drags on and on, it was shot like crap, i could list all the things wrong with it, but this is one of “those” movies where people will say slap a “Its Art” sticker on it and praise it for being mediocre.
          So i will stick with movies that manage to walk the fine lines of creative, original, even artsy, i will avoid the cliché-fest, and you can stick to…..whatever this was trying to be.

          • zombie84_41

            Thats ok if you didn’t like it though 🙂 I still Loved it. But I hated that movie The Witch and everybody calls that art. And thinks its fantastic. And that movie seriously went nowhere. I just get pissed when people have to shit on how you feel and can’t talk to you like I am talking to you now and how you expressed how you felt to me. Thats why I attack back. But hey I’m hoping The Shape Of Water doesn’t divide people.

      • No. You’re right. It being good means it’s good.

  • zombie84_41

    Oh Brad btw how did you like it man.

  • DoopGremlin

    Why is cinemascore all of a sudden a big deal?

    • There was an article in the New York Times last week that had Hollywood executives blaming Rotten Tomatoes for how badly the box office dropped this summer. So apparently any of these review aggregators are automatically to blame if a movie doesn’t meet box office expectations.

      It’s never, of course, that the movies just aren’t good (not saying that about mother!–I can’t wait to see it. But let’s face it, some of the movies that came out over the summer were seriously crapfests, and it seems the studios think it would be better if no one told he audiences that).

  • Aaron Johnson

    I thought “mother!” was mis-marketed pretentious garbage. Absolutely wretched and the more I thought about it the more I hated it. Just tell a damn story without making me funnel it through some bullshit symbolism. If that’s what you wanna do, release it in art house theaters only.

    • Yea but you willingly went to go see it despite critics calling it pretentious right? The other half that liked the film were pleasantly surprised. Whats the problem with an art house movie getting a little more buzz than usual? It does get misconstrued but certainly Id have the common sense to see what the movie is all about about before going in.

      • Aaron Johnson

        I purposely stayed spoiler-free on it. No articles only a few trailers. That backfired. If I had just seen that the main characters are called “Mother” and “Him” I would have stayed far away.

    • SutterKane

      I’ll agree the marketing was wrong for sure. They tried to lure in the simple Simon type people who expected another run of the mill studio horror movie and blind sided them with something original. Obviously, that approach backfired.

      • Bla Blah

        It can be original and still be bad.

        • José Abel Salazar Lizárraga

          Yes and nothing wrong with that, some will love it, some will hate it, bad or good has nothing to do with that, but what’s good is good, and what’s bad is bad.

    • Matt Miller

      Lol what’s wrong with releasing these movies widely? Some will enjoy the movie, some won’t, that’s the thing with movies, you can’t complain because it didn’t meet your expectations or it made you think too much, there are a lot of movies for everyone’s taste. I prefer something like this than more of the same silly blockbusters franchise shit. I don’t mean to be rude, I’m just glad studios give these movies a chance.

      • José Abel Salazar Lizárraga

        Me too, for once I would love a trend of movies like this being released widely!!!

    • José Abel Salazar Lizárraga

      So, you have a problem with a movie like this being released in the same theatre Fast and Furious, Transformers, common drama and comedy films and Superheroe films are realeased. Funny how out there are some people that keeps saying how in such a bad shape cinema is right now.

  • SutterKane

    I was saying that for the last few days honestly, the intense and angry negative reviews can be used as something of a marketing trick. Let’s face it, when something just flat out “Sucks” people don’t go through the roof like this. “Transformers Part 47” or whatever might get bad reviews but there is never any real emotion in them. The majority of the bad reviews I’ve read for this one, like Rex Reed’s for example, are clearly being written by people who were offended and sickened by it, and it takes a special kind of film to provoke that kind of response.

    • Tony PJ

      Couldn’t have said it better myself; you are absolutely right!

    • Bla Blah

      But is it also not possible that the film is just….really bad?
      I already don’t believe this to be a movie that would draw in a huge crowd (it’s totally giving off that artsy “you wouldn’t get it” type vibe) and plus the plot seems to be very vague and as I said above, i have seen the trailers and commercials and can’t even figure out what it’s supposed to be about. I agree the negative reviewers could be a good marketing trick but I think this movie probably is just terrible, a bore, and reeks of trying to hard to present itself as some kind of sophisticated horror film.
      I think this may eventually become a cult film.

      • José Abel Salazar Lizárraga

        Yes, man, it could means it is really bad, the point is, that even if this is really a bad movie, is generating a huge amount of reactions from the audience, that’s something.

      • Mr. Red Right Hand

        yeah, the whole “THIS MOVIE IS SO DISTURBING” marketing just isn’t reeling me in either. that’s pretty much all i can gather from any of the trailers – that and a exclamation point?

        the only disturbing thing is Javier Bardem’s face.

      • Will Schuster

        I loved it. That shit made me feel.

        • Bla Blah

          I saw it earlier. It felt like a chore.

      • SutterKane

        Good and Bad are subjective opinions. Your favorite movie could very well be a piece of trash to me, and vice versa. Only point I was trying to make is that the over-the-top negative reviews on this one aren’t what you see every day, and in a way, that could entice somebody into seeing what the hype is about. If I hadn’t already seen it, this new preview might have peaked my interest.

      • Deva Sturm

        Why can’t you just see the film already? It doesn’t have the cheap scares and gore that It has but it’s much more creative and terrifying. I love how it has so many layers and metaphors.

        • Bla Blah

          I saw the film yesterday (I think) and I stand by what I said. The movie is trying way to hard to be “out there” with its metaphors and symbolism and I totally get it…I just wish they had done it in a different way. The movie felt like a long, boring, chore to watch. If it were a book, i’d probably have enjoyed it but as a film it just felt way too predictable and pseudo-deep.

  • James

    Probably never checking this movie out

    • Bla Blah

      Same. I’ve seen trailers and commercials for it almost every day and lord knows I couldn’t tell you what the film is even supposed to be about.

      • Carlos Parlo

        Isn’t it better to get a trailer that leaves some mystery instead of one that details the entire plot to where you don’t even need to see the movie? I have no opinion of “Mother” yet b/c I haven’t seen it but I think they’ve had some damn near perfect trailers as they’ve intrigued me to see the film.

        • Bla Blah

          But i think there is an in-between between a trailer that spoils the entire movie and a trailer that is entirely mystery.
          The trailers for Mother don’t give men any impression of what the film is other than “some people move into a house and possibly are bad?….Or something?” The trailer just gives nothing.
          I saw the film earlier today and I stand by o all I said. This movie wasn’t good by any stretch of the imagination, and I “got” what was going on after while, but I still think there were a dozne more ways to have done this movie and have made it actually be good. This movie was a chore to get through

  • Wil McMullen

    I found this bizarre gem of a movie, thoroughly engaging from the first act to the out-of-this-universe 3rd act. I’m definitely going to see this film again.

  • KSE1977

    Umm, you don’t get to blame another movie for your movie tanking, especially based on near universal poor word of mouth. Nice spin though.

  • Alex

    Looks like it’s back to drawing board for Aronofsky. Let’s just hope he doesn’t include his daughter… I mean girlfriend (Jennifer Lawrence) in the next one.

  • I said this before, this movie won’t make a dime, controversy(?) or not.
    BUT this is the kind of movie that is more talked about than seen. People at Paramount knew this.
    Still bravo for the studio, when they flopped with Rings or Ghost in the Shell they stayed silent but this time they’re defending the movie.
    It’s the kind of movie, like it or not, that we all say we want at a cinema near us but nobody goes to see it. Something original.
    If you want more, as i read always in this site, R rated original horror movies, you should check them out when they are in the theaters.
    Studios won’t produce this stuff anymore, people won’t watch.
    And, like innthe statement, you’ll find your shit only on Netflix et simila. Sad.

  • chrishaagan

    Hollywood is on it’s deathbed, it’s friends and weeping relatives sitting around it’s bedsit like the ending of ‘Philadelphia’. They’re wondering why people don’t flock to see Lawrence’s films? Because nobody cares anymore about Hollywood celebrity. Ironic how a horror film is killing it, when Hollywood always saw horror as a half-notch above porn. Interesting development as the empire of glitz and glamour falls once and for all.

  • My wife and I went to see it and it was fantastic. It may be symbolic but that doesn’t preclude it from engaging the viewer emotionally. It’s emotionally honest in that it IS that thriller from the marketing and trailer because you still feel the claustrophobia and are still disturbed by the presence of the people in the home and you still get sucked in by the mysteries even as the film reveals its tricks. It’s not for everybody but seldom are things for everybody special to anyone.

  • Khy

    Yes such controversy amongst the 30 people who’ve seen it

    • Creepshow

      I’ll probably give it a go this weekend, and see if it reeks. That is of course, if it doesn’t get pulled after one week like Neon Demon. lol

      • Khy

        Aww, my Neon Demon <3
        I still want a sequel. More dead hot super models please!

  • cat

    I loved it and the anxiety it gave me. I’m Darren Aronofsky’s bitch.

    • Deva Sturm

      Yes! I f-ckin hate uninvited/unexpected guests and when people overstay their welcome.

      • Colonel Ives

        the way that lady cut that cake with a spoon……. YOU DONT CUT A CAKE WITH A SPOON

  • Deva Sturm

    After a few days of digesting it, I love it. Mother wasn’t that graphic but it was a crazy ride. It doesn’t have the cheap scares and gore that the clown film It has but it’s much more creative and terrifying, and thought provoking. I love how it has so many layers and metaphors. I saw it Thursday night before there was anything online and I’m glad I got to fully experience it.

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