Director Darren Aronofsky took to reddit this morning for an impromptu AMA, while also revealing a brand new poster for mother! heading into its second weekend of release. It bombed, mostly because IT took all the money out of the box office and left scraps for everyone else. Audiences also hated it, awarding it with an “F” Cinemascore. And while the film does carry horrific themes, I think Paramount would have done a lot better had they sold mother! to the same religious groups that supported Mel Gibson’s Passion of the Christ. That ship has sailed and now Paramount is trying their best with what’s in front of them, and that’s extreme love and hatred, which is ironically similar to the film’s themes of creation and destruction. While I love the studio owning the hate – starting with this trailer from earlier this week – I really wish they’d share some vicious reviews of the film, as opposed to ones that read negative but are actually positive. The new poster is incredible, but none of the quotes on the right say anything bad about the movie. In fact, they get me all warm and fuzzy inside. No matter, Paramount is having some fun with this and I’m on board, especially because I loved the movie. What do you guys think?