Just a friendly reminder that tomorrow on TV (Monday 3/15), you can watch the very first ten minutes from Universal’s remake of Dawn of the Dead (review) – UNCUT! Inside you’ll find information on where you can see this along with a little talk on what to expect, from someone who has seen it! Also inside, some talk on getting the film an R-rating and an extended edition DVD release.
The USA Network will be the first to show a movie’s uncut 10-minute opening sequence on TV. The Hollywood Reporter writes, “By teasing potential moviegoers with what in effect is a kind of trailer on steroids, Universal is borrowing a page from an increasingly popular Internet marketing strategy and employing it on television for the first time. Complete film sequences have been showing up on the Internet with increasing regularity as a way to build interest in upcoming films; the opening scene of Warner Bros. Pictures’ psychological thriller “Taking Lives,” also opening theatrically Friday, is the latest example. “I think it’s an evolution of seeing uncut pieces of movies teased on the Internet, and I would expect to see more exclusive promotions like this certainly on cable, if not on broadcast,” said Michele Ganeless, executive vp and general manager at USA. “I think the marketing departments at movie studios are realizing that viewers are very savvy and are turned off by hype or overproduced pieces of marketing, and this is a way to let the product speak for itself.”
The clip will be shown during Final Destination at one of the commercial breaks later in the evening. If you want to know what to expect, keep reading, but be warned it has spoilers:
One of our readers John writes in, “The opening ten minutes give only a small taste of the amazing directing style of Zack Snyder. It looks as if he took the subtext of “commercialism” in ‘Dawn’ and made the film look like a really expensive commercial. The color is very bright for a horror film, and the contrast is very unique. But what makes it even better is that you can see these zombies very vividly and they are scary as hell! Within the first ten minutes you get one amazing neck bite- where the flesh comes tearing off- along with a good laugh or two. But the laughs aren’t funny haha, they or more or less funny because of the crazy things the zombies do. The last minute of the teaser has my favorite moment, watch the screen carefully, because you wont want to miss this explosion!“
Scifi.com writes “Zack Snyder, who directed the upcoming remake of George Romero’s Dawn of the Dead, told reporters that the MPAA ordered several cuts to his update of the classic horror film, presumably for gore, to qualify for an R rating. In the film, a group of fugitives (led by Sarah Polley and Ving Rhames) square off against a horde of flesh-eating zombies who converge on their shopping-mall hideout.
“We went back and forth with the [Motion Picture Association of America] about four or five times before we got our R, but eventually we did,” Snyder told reporters at a press conference. Snyder also said that responses from test audiences helped filmmakers fine-tune the film for maximum effectiveness. “With the testing, in the end the audiences didn’t seem like they wanted anything to be taken out. I think they really wanted more. That was kind of a testament to what these guys accomplished,” Snyder said of his cast, which also included Jake Weber (The Cell) and Mekhi Phifer (8 Mile).
Snyder, who makes his directorial debut with the update, promised that the excised material will appear in an extended cut on a proposed DVD release. “We will do an unrated DVD that will have probably an additional five minutes of gore, and then another five minutes of more character,” he said. “Not that anyone wants that, but that’s what they’re going to get.” Dawn of the Dead opens on March 19.