A few days ago, pictures of the new DC logo were released which resulted in some less than affable comments from fans. Today, DC has officially released their new line of “Secret Identity” logos which will be on books this March. The new logo has a more animated look, which DC has manipulated into several different versions. It is the digital age after all, and it only seems fitting that they would cater to such. Whether you dig the logo or not, it’s here to stay. More down below!
“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” DC’s Amit Desai said about the reveal. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
Below is a sneak peek at how it will look on some of the comics reader devices.