Mark Canton – the Piranha 3D producer who defended the film’s post converted 3D process – and Lucky VIII Films are going long with the football-themed supernatural thriller Play Dead. Newly minted Lucky VIII has acquired Ryan Brown’s debut novel and has tapped novelist-screenwriter Joe Schreiber to adapt for the bigscreen. The story revolves around football player zombies bent on revenge in a gridiron-obsessed Texas town. A pretty cool, unique concept. I wonder how this will play out in a movie? You can watch this short film created to hype the book release. Gotham-based Lucky VIII is financing development and production of “Play Dead,” with lensing scheduled to begin in the third quarter of 2011. Canton — no stranger to the zombie genre, having produced the George Romero-helmed Land of the Dead — is also looking to develop a comicbook and vidgame based on the novel.