David R. Ellis played mouse and followed the path of cheese when New Line Cinema released his hilariously-titled Snakes on a Plane. This time around, Ellis hopes to avoid the name game and just say it how it is, which would be an interesting gimmick on its own.
The director tells NY Mag that he actually is fighting for Shark Night 3D to be titled Untitled 3D Shark Thriller, a very honest and direct title:
“I hated the original title [Shark Night 3D], too,” says Ellis, reached in his editing bay, “so at our weekly production meetings, I made everyone on the crew come up with names — Chums, Fins, Terror on the Lake — but they all seemed kind of cheesy. And so until I hear a better name, I like what we’ve got right now: Untitled 3D Shark Thriller. The title says everything you need to know: ‘We’ve got sharks.’ ‘It’s in 3D.’ and, ‘It’s a thriller.’”
Relativity will have to work fast on approving a title as they’ll need to soon begin marketing the film for release this coming September.
Starring Sinqua Walls, Chris Carmack, Alyssa Diaz, Joel David Moore, Thesps Sara Paxton, Dustin Milligan, and Katharine McPhee, Shark Night revolves around a group of college friends who spend the weekend at a lake, only to discover that danger lurks beneath its waters. The hope is that it will be Jaws for the 3D generation.