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Worst Poster of the Year Award: ‘Don’t Be Afraid of the Dark’

While I think the treatment of the font is beautiful, the new poster for FilmDistrict’s Don’t Be Afraid of the Dark (review) is one of the worst sales pitches in recent memory. It literally features the title font, and a bunch of names that mean absolutely nothing to the general public other than Katie Holmes, who is simply known as the chick who married Tom Cruise. I’m sorry, but this poster gets a firm F-

The pic follows Sally (Bailee Madison), a young girl who moves to Rhode Island to live with her father (Guy Pearce) and his new girlfriend (Katie Holmes) in the 19th-century mansion they are restoring. Having stumbled upon the mansion’s hidden basement, Sally starts hearing voices calling out from the bolted ash pit, imploring her to open it. Sally obliges and unwittingly unleashes something so terrible, so unthinkable, that everyone’s life – hers most of all – is placed in immediate and grave danger.

In theaters August 26.


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