Comic-Con ’11: ‘Elysium’ Viral Building a Better Future

The one great thing about the growing popularity of the San Diego Comic-Con is that studios are pushing even harder on viral marketing campaigns. Comingsoon snapped a photo of a recruitment poster that ended up being courtesy of Sony Pictures for District 9 director Neill Blomkamp’s mysterious Elysium, which stars Sharlto Copley, Jodie Foster, Matt Damon, Wagner Moura, William Fichtner, Alice Braga and Diego Luna.

The viral poster leads you to Armadyne’s website that carries the below video seeking “zero g welders, mega-structure engineers [and] quantum networkers.” They also speak of “zero g coupling and multi-generational planning” for a project they hope to complete by 2097. The company is building a better world, with you. If anything, this promo viral reminds me of the T:3D ride at Universal Studios where Cyberdyne talks about their revolutionary future.

Now filming, Elysium will hit theaters on March 1, 2013.


Source: ComingSoon, Sony