The viral campaign for Guillermo del Toro’s giant robot/monster movie Pacific Rim launched yesterday with a video that tested the “Kaiju Emergency Alert System” (included below) as well as a leaked memo from the Pan Pacific Defense Corps official website.
Seemingly starting an onslaught of virals, we now have four blueprints of the human-piloted Jaeger robots.
In theaters July 12, “Set in a future in which malevolent creatures threaten the earth, the planet must band together and use highly advanced technology to eradicate the growing menace.” Charlie Hunnam, Charlie Day, Idris Elba, Rinko Kikuchi, Robert Kazinsky, Ron Perlman, Max Martini, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff and Brad William Henke all star.
Head inside for the new video, the blueprints and the “Kaiju Emergency Alert” viral.
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