Amazon.com will be introducing a new service entitled AutoRip, which will upload digital copies of every Music Player-compatible CD a customer has purchased since 1998 to their cloud storage. The data will not impact the storage limitations that each customer has (meaning a customer won’t be charged if this goes beyond their storage space). The service will also upload a digital copy upon point of purchase.
Amazon CEO Jeff Bezos states, “What would you say if you bought music CDs from a company 15 years ago, and then 15 years later that company licensed the rights from the record companies to give you the MP3 versions of those CDs… and then to top it off, did that for you automatically and for free?”
The goal for Amazon is to get more people using the cloud-based player it has instead of services like Spotify, iTunes, Google Music, etc… The service will begin in the US and then shift over to the UK.
I can see this as being a great way for people to go back and replay music that they might’ve forgotten about. After all, how many of us remember every single CD we’ve purchased over the last 15 years?