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[Random Cool] Pennywise Featured In Herbaria Ad

Those of you who enjoyed Andreas Roth’s hilarious Exorcist inspired Dirt Devil ad from back in 2011 won’t want to miss his latest.

This time Roth teamed with Jung von Matt/Neckar and Tempomedia to create this compelling and horrific short featuring spectacular underwater images. Organic food producer Herbaria is asking viewers to “drown their fears” using Pennywise from Stephen King’s “It” as imagery.

Dig on it inside!



  • Ultrazilla

    Umm…you mean Pennywise and LEATHERFACE!!! Why no mention of him? Not sure who the third one was though…some vampire maybe?

    • batt

      i’m guessing the third is death/Grim Reaper? i now i saw a scythe.

  • ljbad

    I’m pretty sure Pennywise would float despite the weight. “They ALL float down here.”

  • WalkingDeadGuy

    That was pretty awesome. I used to think that nobody would be able to make Pennywise as creepy as Tim Curry did, but after seeing this commercial iv’e come to the conclusion that all clowns can be scary. Bring on the remake to ‘It’ 🙂

    • weresmurf

      The look is definitely creepy, but Curry brought the personality that we all know as Pennywise. The look was definitely a lot of it, but his true menace came from the unhinged nature, the demonic personality he truly had.

  • evilfairydust

    Beautiful ad! Must be SO nice to work horror icons into everyday advertising. :o)

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