Escape the Scum of the Earth, Apply For Your Citizenship To 'Elysium'! - Bloody Disgusting!

Escape the Scum of the Earth, Apply For Your Citizenship To ‘Elysium’!


The Elysium Citizenship Initiative is pleased to announce that they are now conducting interviews to determine citizenship elegebility. Border agents are standing by here.

Escape the crime, pollution, and misery of Earth. Apply now for a better, happier, more luxurious life. Elysium, it’s better up there.

That’s the kickstart of Columbia Pictures’ viral campaign for Neill Blomkamp’s Elysium, which makes me think of the utopia promised in the “BioShock” games.

In theaters August 9, “In the year 2159, two classes of people exist: the very wealthy, who live on a pristine man-made space station called Elysium, and the rest, who live on an overpopulated, ruined Earth. Secretary Delacourt (Jodie Foster) will stop at nothing to preserve the luxurious lifestyle of the citizens of Elysium – but that doesn’t stop the people of Earth from trying to get in by any means they can. Max (Matt Damon) agrees to take on a life-threatening mission, one that could bring equality to these polarized worlds.

Sharlto Copley, Jodie Foster, Matt Damon, Wagner Moura, William Fichtner, Alice Braga and Diego Luna all star.

  • Introverted Surd

    This is a perfect example of how to do viral marketing. Compared with the pacific rim viral marketing this is amazing. In this day and age Viral marketing should engage the audience at least somehow.