You know how basically all Vin Diesel news comes from his Facebook page? While we wait for the re-coupling of Diesel and director David Twohy on Riddick, it’s hard to think of an image or still that didn’t originate from the actor’s social networking wellspring. With an astonishing 43 million “likes”, why not? It’s the ultimate portal to reaching his fanbase.
Now Diesel tells EW (via EntertainmentWise) that his candor and accessibility has generated bucket loads of revenue that might have otherwise gone untapped. “Facebook used to ask me to come up to their office to explain what the f–k I was doing, and why I had so many fans… What Facebook didn’t realise is something very big was about to happen, and that was—for the first time in history, and it’s kind of a fluke they didn’t see this coming—when I jumped on that page in April 2009, I started talking to people. In the realest ways… Imagine if you could’ve been a Facebook friend to Marlon Brando, or whoever your role models are… So, when I started talking to the fans, I became the No. 1 page in the world,” Diesel boasted. “Over Coca-Cola, over huge companies. And it was only because I said: ‘Hi, guys, I love you.’”
His secret? “I never let anyone do a post, I never let anyone post for me in the last four years. My audience knows me so well on the page that if my producing partner’s in the room when I post, they’ll know somebody was around me. That’s kind of cool, that’s how sophisticated they are. Facebook really owes me billions of dollars. But whatever.”
While I seriously doubt Diesel is considering collecting from Zuckerberg and co., it’s an interesting phenomenon. While I think that Brando and Elvis are in an altogether different league, it’s hard to argue that his approach doesn’t garner results.