Legendary heavy metal band Black Sabbath are currently celebrating the fact that 13, their new studio album, landed at #1 on the Billboard Music Charts. In Denmark, the band is promoting their album with a really cool ad campaign that shows the band’s logo behind the remains of several layers of posters. Considering this is the first new Sabbath album in 18 years, it’s almost as though 18 years of posters have been placed over their name only for them to explosively burst through. The photos can be seen below.
Make sure to check out our review of 13.