Twentieth Century Fox has already started their viral campaign for the Matt Reeves-directed Dawn of the Planet of the Apes at the San Diego Comic-Con with the following viral video, entitled “Simian Flu: OPHA Public Service Announcement.”
Since 2011, the Simian Flu has affected 8.7 million people worldwide. Protect yourself, protect humanity. Learn more at SimianFlu.com.
In theaters July 18, 2014, “A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.”