Granted, it’s not nearly as much blood as you’d see in something like the red-band trailer for Evil Dead, but this original trailer for Kathryn Bigelow’s 1987 classic Near Dark certainly features more carnage than you’d expect. If this trailer came out today, it would be covered in those ugly brown splotches that happen when the MPAA forces filmmakers to color correct their blood for “all audiences.”
I’m curious what exhibition practices were like back then, if something with content like this was only allowed to unspool in front of “R”-rated fare or if it was up to theater owners’ discretion. Again, this might not seem all that shocking in light of the kinds of trailers we’re allowed to show regularly on the site – but picture yourself seeing this thing before something like Lethal Weapon and having a total revelation. I doubt this aired before Three Men And A Baby but if you saw it before the lightly “R” 1987 hit Stakeout you might have lost your sh*t.
Also? It’s a great trailer overall, and I love that scarily sobering matter-of-fact narration. My only complaint is that it’s a bit of precursor to these modern times when there are too many money shots in our teasers.
Check it out below.