Marvel made big waves this morning with the announcement of multiple properties making the jump into television by way of Netflix. The plan is to bring Daredevil, Luke Cage, Iron Fist, and Jessica Jones to the streaming service with the whole thing culminating in a “Defenders” miniseries.
The whole thing is an incredibly ambitious plan to bring Marvel’s “street level” heroes into the television world. The effort is a streamline approach to build this world into a cohesive experience between each of these characters that would see the small screen equivalent of “The Avengers.”
Read what Marvel had to say after the jump.
Alan Fine, President of Marvel Entertainment had publically issued this statement “This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty, this serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
While Netflix Chief Content Officer Ted Sarandos had this to say “Marvel’s movies, such as Iron Man and Marvel’s The Avengers, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels, with House of Cards and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
Truly remarkable stuff. Marvel is taking a huge approach to developing their content over a series of years that is actually quite remarkable. These long term plans have aided them in the cinematic universe they have created. While Netflix as delivery system will allow them to tell more mature serialized stories. As “Agents of SHEILD” is something remarkable in its own right, it does have a more episodic and campy feel than what these series are being pitched as.
With the right creative teams involved these series can set a new standard in terms of comic book storytelling across other mediums. Daredevil will be the first series to roll out in 2015, and the rest of them will shortly follow suit.
Who would have thought we’d ever get a Power Fist or Luke Cage TV series? Not this guy. I truly welcome this development as it opens the door to all kinds of other development opportunities if this effort is a success, although given Netflix current track record all signs point to a big win for both parties. In any event we’ll have to wait until 2015 to see how it all plays out.