Marvel is one of the best in any entertainment business when it comes to marketing their creative material. They treat readers with respect and always stand behind their work. For the most part, with the exception of a few questionable legal debacles over the years, they manage to stay away from bad press.
With the launch of All-New Marvel NOW! set to begin in 2014, Marvel has plans to increase their promotional means as a way to harvest more potential readers. This includes incentives for retailers, digital copies with physical purchase of every first issue, and a big online marketing campaign. See all the details below.
Official Press Release:
“It’s important that our fans and retailers know that this a brand-new project worth getting excited about. This isn’t some extension or continuation. All-New Marvel Now! is a thrilling new entity that’s bringing unmatched energy and focus to our already-robust line of titles.”—Axel Alonso, Marvel Entertainment Editor-in-Chief
New York, NY—December 6th, 2013— All-New Marvel NOW! ushers in 2014 with exciting new ongoing series and must-read .NOW entry issues and today, Marvel is proud to announce the company-wide initiative will reach unprecedented levels of marketing and promotion, exceeding that of the original Marvel NOW! and any other promotional campaign in Marvel’s comic book history.
Once again leading the way in how comics reach larger audiences – Marvel plans to embark on its most ambitious and exciting marketing campaign yet in 2014. Exceeding the investment of the original Marvel NOW! initiative, the massive media blitz for All-New Marvel NOW! is estimated to reach 100 million prospective readers – both new and existing!
“We’re extremely proud of each and every one of these accessible new series,” said David Gabriel, SVP of Sales, Print & Digital Publishing. “So we’ve gone to great lengths to make sure hundreds of millions of people, the world over know, that All-New Marvel NOW! is the best place to jump in to the best comics on the market.”
“Whether you’ve never read a Marvel comic before, or you read them all,” Gabriel continued. “These bold new titles provide something exciting for everyone.”
Already featured everywhere from USA Today, CNN, The Associated Press, The New York Times, LA Times, Huffington Post, The Nerdist, and Comedy Central’s The Colbert Report and more, All-New Marvel NOW! is set to reach entirely new audiences in 2014 with everything from vast social media outreach, new levels of targeted web and video advertising, and massive television, streaming and radio campaigns estimated to touch over 100 million consumers.
Joe Taraborrelli, Marvel’s Senior Communications Manager, emphasizes, “2014 is the year where Marvel is going to be at the forefront of pop-culture. From promotional initiatives spanning movies, television, radio, digital, streaming and print, Marvel is once again going to be changing the game about how the comic book genre is seen and absorbed.”
Taraborrelli continues, “Marvel is producing some of the most eclectic and entertaining stories the world has ever seen and we are ready to bring the Marvel Universe to audiences, new and old, through all new captivating channels.”
But that’s not all – In addition to new marketing strategies, Marvel is proud to announce exciting programs to aid comic shops and retailers in promoting All-New Marvel NOW!. Marvel will be providing participating retailers with marketing collateral, in-store trailers, FREE All-New Marvel NOW! Previews samplers, and more.
Plus, every FIRST ISSUE bearing the All New Marvel NOW! branding includes a code for a free digital copy of that same comic on the Marvel Comics app for iOS and Android devices. But that’s not all! Select .NOW! titles will also come with a digital code for the entire first collection of that series ABSOLUTELY FREE!
In addition to the Marvel Comic app, Marvel Unlimited is our member subscription service that gives members unlimited access to over 15,000 issues of Marvel’s classic and newer titles, delivered digitally through your desktop web browser and the Marvel Unlimited mobile app. More classic and newer issues are added every week — as soon as 6 months after they hit stores!
Once again, the biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW!
For more on All-New Marvel NOW!, please visit www.marvel.com and join the conversation on Twitter with #MarvelNOW.