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[SXSW ’14 Interview] Jason Blum On ‘Oculus,’ ‘Creep,’ ‘Mercy,’ ‘Mockingbird’ and Others!

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Jason Blum is having a good SXSW with Oculus getting rave reviews in addition to the premiere of the fantastic Mark Duplass vehicle Creep (I loved this movie – review to come).

I caught up with him yesterday at the Four Seasons here in Austin to chat about both of those films as well as the bigger scope of The Purge: Anarchy. We also touched base and clarified some issues raised by an odd Hollywood Reporter article that came out a few weeks ago. In short, Blum assures us that movies like Mockingbird, Mercy and Stretch ARE indeed coming out.

Head below for details!

You came onboard ‘Oculus’ later right?

Yeah, after they shot it, just like Paranormal Activity. I saw it in Toronto and its distribution prospects looked iffy – but I loved it. I loved how original it was. I loved everything about it, the storytelling and acting. Every time I see a horror movie that feels new, I want to be involved. And I think horror fans everywhere will appreciate it, we just have to get it to them.

It requires the audience to pay attention, in addition to being a bit longer than most horror these days.

It is longer. I thought it should be shorter and was proven wrong by Mike and Trevor. They were very adamant. We looked at shorter versions of the movie and they were proven right.

Kind of like how you initially wanted less Specs and Tucker in Insidious?

Correct! I’m a terrible cutter! I shouldn’t be allowed to do cut notes! You’re exactly right.

You’ve also got Creep here, which I love.

Creep was much more of a rough cut when I came on a little over a year ago. It was more of a horror comedy and I thought they could definitely push it in more of a scary direction with funny moments – but not too many of them. And they were interested in crafting it and that manner so we went in on it. I feel like there’s a lot of funny stuff in there, but ultimately that movie is more scary than it is comedy.

It gradually scales tones, it doesn’t ping-pong back and forth as much.

Yeah we kept trying different things. One of the good things about found footage is that it’s so inexpensive you can keep trying stuff out. And we screened it for people until it got there.

I’m always going to ask you about The Town That Dreaded Sundown remake.

Of course. It’s almost locked, almost finished. I love the movie. You’re gonna love the movie. It’s really crazy and cool.

There was a Hollywood Reporter piece that hit a few weeks ago that took some aim at you. Is there anything you’d want to clarify?

We are very transparent with our model and have been incredibly upfront about our process. As we have said we are proud of all of those movies [Mockingbird, Mercy and Stretch] and they are are going to come out. All of them. And movies that we made before we were with Universal that did not go wide – Lords Of Salem, The Bay and Babymakers – all received limited release too.

Did you feel like it was a bit of a smear piece?

We all get wacked for trying something different and it was just my turn. That’s okay. We’ve had a lot of good press, what goes up must come down. Every movie that we do will eventually come out. They did find out that our toilet was clogged – so we called a plumber.

Everyone is excited to see The Purge: Anarchy take place outside of the house and on the streets. How was it shooting that on location on a similar budget?

Well we had a similar amount of money to what we had on the second Insidious, which is a lot more than the first. But even on sequels we stick to our formula. What makes sequels expensive is above the line costs, above the line is all still pretty much at zero.

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Finding Faith and Violence in ‘The Book of Eli’ 14 Years Later

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Having grown up in a religious family, Christian movie night was something that happened a lot more often than I care to admit. However, back when I was a teenager, my parents showed up one night with an unusually cool-looking DVD of a movie that had been recommended to them by a church leader. Curious to see what new kind of evangelical propaganda my parents had rented this time, I proceeded to watch the film with them expecting a heavy-handed snoozefest.

To my surprise, I was a few minutes in when Denzel Washington proceeded to dismember a band of cannibal raiders when I realized that this was in fact a real movie. My mom was horrified by the flick’s extreme violence and dark subject matter, but I instantly became a fan of the Hughes Brothers’ faith-based 2010 thriller, The Book of Eli. And with the film’s atomic apocalypse having apparently taken place in 2024, I think this is the perfect time to dive into why this grim parable might also be entertaining for horror fans.

Originally penned by gaming journalist and The Walking Dead: The Game co-writer Gary Whitta, the spec script for The Book of Eli was already making waves back in 2007 when it appeared on the coveted Blacklist. It wasn’t long before Columbia and Warner Bros. snatched up the rights to the project, hiring From Hell directors Albert and Allen Hughes while also garnering attention from industry heavyweights like Denzel Washington and Gary Oldman.

After a series of revisions by Anthony Peckham meant to make the story more consumer-friendly, the picture was finally released in January of 2010, with the finished film following Denzel as a mysterious wanderer making his way across a post-apocalyptic America while protecting a sacred book. Along the way, he encounters a run-down settlement controlled by Bill Carnegie (Gary Oldman), a man desperate to get his hands on Eli’s book so he can motivate his underlings to expand his empire. Unwilling to let this power fall into the wrong hands, Eli embarks on a dangerous journey that will test the limits of his faith.


SO WHY IS IT WORTH WATCHING?

Judging by the film’s box-office success, mainstream audiences appear to have enjoyed the Hughes’ bleak vision of a future where everything went wrong, but critics were left divided by the flick’s trope-heavy narrative and unapologetic religious elements. And while I’ll be the first to admit that The Book of Eli isn’t particularly subtle or original, I appreciate the film’s earnest execution of familiar ideas.

For starters, I’d like to address the religious elephant in the room, as I understand the hesitation that some folks (myself included) might have about watching something that sounds like Christian propaganda. Faith does indeed play a huge part in the narrative here, but I’d argue that the film is more about the power of stories than a specific religion. The entire point of Oldman’s character is that he needs a unifying narrative that he can take advantage of in order to manipulate others, while Eli ultimately chooses to deliver his gift to a community of scholars. In fact, the movie even makes a point of placing the Bible in between equally culturally important books like the Torah and Quran, which I think is pretty poignant for a flick inspired by exploitation cinema.

Sure, the film has its fair share of logical inconsistencies (ranging from the extent of Eli’s Daredevil superpowers to his impossibly small Braille Bible), but I think the film more than makes up for these nitpicks with a genuine passion for classic post-apocalyptic cinema. Several critics accused the film of being a knockoff of superior productions, but I’d argue that both Whitta and the Hughes knowingly crafted a loving pastiche of genre influences like Mad Max and A Boy and His Dog.

Lastly, it’s no surprise that the cast here absolutely kicks ass. Denzel plays the title role of a stoic badass perfectly (going so far as to train with Bruce Lee’s protégée in order to perform his own stunts) while Oldman effortlessly assumes a surprisingly subdued yet incredibly intimidating persona. Even Mila Kunis is remarkably charming here, though I wish the script had taken the time to develop these secondary characters a little further. And hey, did I mention that Tom Waits is in this?


AND WHAT MAKES IT HORROR ADJACENT?

Denzel’s very first interaction with another human being in this movie results in a gory fight scene culminating in a face-off against a masked brute wielding a chainsaw (which he presumably uses to butcher travelers before eating them), so I think it’s safe to say that this dog-eat-dog vision of America will likely appeal to horror fans.

From diseased cannibals to hyper-violent motorcycle gangs roaming the wasteland, there’s plenty of disturbing R-rated material here – which is even more impressive when you remember that this story revolves around the bible. And while there are a few too many references to sexual assault for my taste, even if it does make sense in-universe, the flick does a great job of immersing you in this post-nuclear nightmare.

The excessively depressing color palette and obvious green screen effects may take some viewers out of the experience, but the beat-up and lived-in sets and costume design do their best to bring this dead world to life – which might just be the scariest part of the experience.

Ultimately, I believe your enjoyment of The Book of Eli will largely depend on how willing you are to overlook some ham-fisted biblical references in order to enjoy some brutal post-apocalyptic shenanigans. And while I can’t really blame folks who’d rather not deal with that, I think it would be a shame to miss out on a genuinely engaging thrill-ride because of one minor detail.

With that in mind, I’m incredibly curious to see what Whitta and the Hughes Brothers have planned for the upcoming prequel series starring John Boyega


There’s no understating the importance of a balanced media diet, and since bloody and disgusting entertainment isn’t exclusive to the horror genre, we’ve come up with Horror Adjacent – a recurring column where we recommend non-horror movies that horror fans might enjoy.

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