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Dark Horse Targets New Readers With ‘Starting Points’ Initiative

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Jumping into a new series can be daunting, especially when there are years of continuity behind a title. Like some of the other publishers, Dark Horse is looking to change that this summer in an effort to bring in new readers. The Starting Points program is simple. Every month, Dark Horse will feature an issue that acts as a great jumping on point for new readers. The first two books to be featured are “Abe Sapien” #13 and “Captain Midnight”, both favorites here at Bloody-disgusting. See all the details on Starting Points below.

From the press release:

MILWAUKIE, OR, MARCH 10—At this year’s ComicsPRO annual meeting, Dark Horse listened directly to retailer feedback on how to spark interest in monthly series, in hopes of bringing in new and lapsed readers. In June, Dark Horse begins the Starting Points program, a new way to dive into great ongoing series!

Each month, Dark Horse will highlight an issue in an ongoing or long-running series that is a great place for readers to try something new! Starting Points titles will be noted in Previews with a special logo and incentivized for increased orders.

June’s Previews will launch this program with two great ongoing series: Mike Mignola’s Abe Sapien and Captain Midnight, a key title in Dark Horse’s ever-evolving Project Black Sky line of books!

In Abe Sapien #13, the amphibious Abe is haunted by guilt over the staggering death toll in Arizona and vows to never let such horrors happen again—until a crazed healer and a frog-possessed teen block his path! If you haven’t been keeping up with Hellboy’s one-time partner, there’s never been a better time to get onboard with this ongoing series cowritten by Mike Mignola and Scott Allie, with art from Sebastián Fiumara!

Meanwhile, Captain Midnight #12 kicks off a brand-new arc! Reeling from the death of one friend and the betrayal of another, Captain Midnight throws himself into his work. Disillusioned with why he wears a costume, the time-traveling hero ponders what the world needs more of: the brawn of Captain Midnight or the brains of his civilian identity, genius inventor Jim Albright.

Dark Horse will offer retailers an additional 10% discount for orders exceeding 110% of the previous issue!

Look for one Starting Points title in the catalog each month, with evolving incentives and promotional support to help retailers bring new readers in to great Dark Horse series!

Comics

[Review] Graphic Novel ‘Tender’ Is Brilliant Feminist Body Horror That Will Make You Squirm & Scream

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Tender Beth Hetland Graphic Novel

Beth Hetland’s debut graphic novel, ‘Tender,’ is a modern tale of love, validation, and self-destruction by way of brutal body horror with a feminist edge.

“I’ve wanted this more than anything.”

Men so often dominate the body horror subgenre, which makes it so rare and insightful whenever women tackle this space. This makes Beth Hetland’s Tender such a refreshing change of pace. It’s earnest, honest, and impossibly exposed. Tender takes the body horror subgenre and brilliantly and subversively mixes it together with a narrative that’s steeped in the societal expectations that women face on a daily basis, whether it comes to empowerment, family, or sexuality. It single-handedly beats other 2023 and ‘24 feminine horror texts like American Horror Story: Delicate, Sick, Lisa Frankenstein, and Immaculate at their own game.

Hetland’s Tender is American Psycho meets Rosemary’s Baby meets Swallow. It’s also absolutely not for the faint of heart.

Right from the jump, Tender grabs hold of its audience and doesn’t let go. Carolanne’s quest for romantic fulfillment, validation, and a grander purpose is easy to empathize with and an effective framework for this woeful saga. Carolanne’s wounds cut so deep simply because they’re so incredibly commonplace. Everybody wants to feel wanted.

Tender is full of beautiful, gross, expressive artwork that makes the reader squirm in their seat and itch. Hetland’s drawings are simultaneously minimalist and comprehensively layered. They’re  reminiscent of Charles Burns’ Black Hole, in the best way possible. There’s consistently inspired and striking use of spot coloring that elevates Hetland’s story whenever it’s incorporated, invading Tender’s muted world.

Hetland employs effective, economical storytelling that makes clever use of panels and scene construction so that Tender can breeze through exposition and get to the story’s gooey, aching heart. There’s an excellent page that depicts Carolanne’s menial domestic tasks where the repetitive panels grow increasingly smaller to illustrate the formulaic rut that her life has become. It’s magical. Tender is full of creative devices like this that further let the reader into Carolanne’s mind without ever getting clunky or explicit on the matter. The graphic novel is bookended with a simple moment that shifts from sweet to suffocating.

Tender gives the audience a proper sense of who Carolanne is right away. Hetland adeptly defines her protagonist so that readers are immediately on her side, praying that she gets her “happily ever after,” and makes it out of this sick story alive…And then they’re rapidly wishing for the opposite and utterly aghast over this chameleon. There’s also some creative experimentation with non-linear storytelling that gets to the root of Carolanne and continually recontextualizes who she is and what she wants out of life so that the audience is kept on guard.

Tender casually transforms from a picture-perfect rom-com, right down to the visual style, into a haunting horror story. There’s such a natural quality to how Tender presents the melancholy manner in which a relationship — and life — can decay. Once the horror elements hit, they hit hard, like a jackhammer, and don’t relent. It’s hard not to wince and grimace through Tender’s terrifying images. They’re reminiscent of the nightmarish dadaist visuals from The Ring’s cursed videotape, distilled to blunt comic panels that the reader is forced to confront and digest, rather than something that simply flickers through their mind and is gone a moment later. Tender makes its audience marinate in its mania and incubates its horror as if it’s a gestating fetus in their womb.

Tender tells a powerful, emotional, disturbing story, but its secret weapon may be its sublime pacing. Hetland paces Tender in such an exceptional manner, so that it takes its time, sneaks up on the reader, and gets under their skin until they’re dreading where the story will go next. Tender pushes the audience right up to the edge so that they’re practically begging that Carolanne won’t do the things that she does, yet the other shoe always drops in the most devastating manner. Audiences will read Tender with clenched fists that make it a struggle to turn each page, although they won’t be able to stop. Tender isn’t a short story, at more than 160 pages, but readers will want to take their time and relish each page so that this macabre story lasts for as long as possible before it cascades to its tragic conclusion. 

Tender is an accomplished and uncomfortable debut graphic novel from Hetland that reveals a strong, unflinching voice that’s the perfect fit for horror. Tender indulges in heightened flights of fancy and toes the line with the supernatural. However, Tender is so successful at what it does because it’s so grounded in reality and presents a horror story that’s all too common in society. It’s a heartbreaking meditation on loneliness and codependency that’s one of 2024’s must-read horror graphic novels.

‘Tender,’ by Beth Hetland and published by Fantagraphics, is now available.

4 out of 5 skulls

Tender graphic novel review

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