Bethesda has already proven itself more than capable of breathing new life into a “tarnished brand” with the MachineGames developed Wolfenstein: The New Order, but the stakes are arguably much higher for Doom 4. The game is in the capable hands of its creator, id Software — sans John Carmack, who moved to Oculus last year. We still don’t know when the game will see a release, but it will likely be late 2015, at the earliest.
In the latest issue of MCV UK, Pete Hines, VP of marketing and PR at Bethesda, discussed how they’re going about making the long-anticipated fourth entry in one of gaming’s most renowned franchises.
“The last couple of games were either ‘ok’ or ‘not great’. It wasn’t a franchise where people were desperate for the next one. Wolfenstein isn’t Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP.
“We view that similarly to Wolfenstein, because it’s been so long since the last Doom game,” Hines continued. “We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.
“We are going to have to prove that this is something that’s going to be fun and different that you need to pay attention to. That has to be our default position, we can’t be: ‘It’s Doom, of course you’re going to play it’. But that just makes us work harder.”
Doom 4 will have a strong appearance at QuakeCon later this month, though Bethesda has confirmed it won’t be leaving the event until they’re ready to reveal the game to the rest of the world. I suppose you can watch its debut trailer (below) again and again until that time comes.
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