Electronic icon Gary Numan has released an official video for “I Am Dust”, which comes from his latest album Splinter (Songs From A Broken Mind). Directed by Chris Corner (IAMX, Sneaker Pimps), the clip features highly artistic imagery and fantastic texture to create a dark visual experience. In fact, many of the scenes reminded me of TV’s Hannibal.
‘I Am Dust’ was a very exciting promo to film. The wealth of creative ideas pouring from Chris was very impressive. He knew exactly what he wanted and how to get it. Plus he was able to translate those ideas into clear instructions for me to follow. It was hard work to be honest, but very enjoyable.
When I saw Gary in Los Angeles performing ‘I Am Dust’, I knew I had to try to capture his immense stage presence and energy in the video, and to combine it with the raw, abstract visual world that it evokes in my head. Primal, subconscious, mystical, wild. We asked Gary to do some strange things. He did them without question. A testament to his trust and professionalism.
I’m a big fan of Splinter. If you haven’t given it a listen, I highly recommend you snag a copy and check it out. It’s like Depeche Mode mixed with Nine Inch Nails in all the best ways.