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Negan Beat a Football to Death in “The Walking Dead” Super Bowl Commercial

Well, if the football season wasn’t dead before, it sure is now.

There’s no doubt that the first teaser for the second season of Netflix’s “Stranger Things” totally stole the Super Bowl this year, at least as far as commercials are concerned, but AMC came up with a pretty clever way to promote the impending return of “The Walking Dead.” The series’ seventh season resumes on Sunday, February 12th, and though the Super Bowl spot didn’t include any new footage from the episodes to come, it was nothing if not Super Bowl-themed.

In celebration of the football season’s end, the spot shows Negan (off-screen) slamming Lucille down on a football. Naturally, the ball deflates… just like Abraham and Glenn’s heads!

Sorry. I had to.

Check out “The Walking Dead” Super Bowl spot below!

Read on for Season 7B details…

The highly anticipated mid-season premiere of the #1 show in all of television among adults 18-49, AMC’s “The Walking Dead,” launches Sunday, February 12th, at 9:00 p.m. ET/PT. In the debut episode, #7.09, “Rock in the Road,” Rick and the group are led to a new community where they are introduced to its inhabitants and ruler. A familiar face resurfaces.

The first half of Season 7 saw Rick (Andrew Lincoln) and the group broken by Negan (Jeffrey Dean Morgan), forced to fall under his will and brutally convinced to live under his rules. The second half of the season will focus on preparing for war and gathering the supplies and numbers to take Negan down once and for all.

Rick’s group will find out yet again that the world isn’t what they thought it was. It’s much bigger than anything they’ve seen so far. While they have a singular purpose – to defeat Negan – it won’t come easy. More importantly, victory will require more than Alexandria. They need the numbers of the Kingdom and the Hilltop, but, similar to how Rick felt, Ezekiel (Khary Payton) and Gregory (Xander Berkeley) do not want bloodshed. To convince them otherwise will take more than speeches. The lengths Rick and the group will have to go to in order to find weapons, food, and new fighters is nothing short of remarkable.

We’ll meet new survivors in incredible places. We’ll see Rick and the group tested in ways we’ve never seen before. We’ll see treachery from people we trust. Rick is confident as he will see his group and many others band together with the common goal of taking down Negan. But no amount of planning will prepare the group for all-out war with Negan and his army.



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