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Negan Beat a Football to Death in “The Walking Dead” Super Bowl Commercial

Well, if the football season wasn’t dead before, it sure is now.

There’s no doubt that the first teaser for the second season of Netflix’s “Stranger Things” totally stole the Super Bowl this year, at least as far as commercials are concerned, but AMC came up with a pretty clever way to promote the impending return of “The Walking Dead.” The series’ seventh season resumes on Sunday, February 12th, and though the Super Bowl spot didn’t include any new footage from the episodes to come, it was nothing if not Super Bowl-themed.

In celebration of the football season’s end, the spot shows Negan (off-screen) slamming Lucille down on a football. Naturally, the ball deflates… just like Abraham and Glenn’s heads!

Sorry. I had to.

Check out “The Walking Dead” Super Bowl spot below!

Read on for Season 7B details…

The highly anticipated mid-season premiere of the #1 show in all of television among adults 18-49, AMC’s “The Walking Dead,” launches Sunday, February 12th, at 9:00 p.m. ET/PT. In the debut episode, #7.09, “Rock in the Road,” Rick and the group are led to a new community where they are introduced to its inhabitants and ruler. A familiar face resurfaces.

The first half of Season 7 saw Rick (Andrew Lincoln) and the group broken by Negan (Jeffrey Dean Morgan), forced to fall under his will and brutally convinced to live under his rules. The second half of the season will focus on preparing for war and gathering the supplies and numbers to take Negan down once and for all.

Rick’s group will find out yet again that the world isn’t what they thought it was. It’s much bigger than anything they’ve seen so far. While they have a singular purpose – to defeat Negan – it won’t come easy. More importantly, victory will require more than Alexandria. They need the numbers of the Kingdom and the Hilltop, but, similar to how Rick felt, Ezekiel (Khary Payton) and Gregory (Xander Berkeley) do not want bloodshed. To convince them otherwise will take more than speeches. The lengths Rick and the group will have to go to in order to find weapons, food, and new fighters is nothing short of remarkable.

We’ll meet new survivors in incredible places. We’ll see Rick and the group tested in ways we’ve never seen before. We’ll see treachery from people we trust. Rick is confident as he will see his group and many others band together with the common goal of taking down Negan. But no amount of planning will prepare the group for all-out war with Negan and his army.


25 Comments
  • Jason Scarpelli

    Your Twitter says you’ll have the Stranger Things S2 teaser as soon as it hits. That was hours ago and you don’t have it yet…..liars!!!!! lol

    • John Squires

      We had the teaser up about 2 minutes after it aired on TV 😉

      • Jason Scarpelli

        You should have placed it within the front news stories rather than just as a story within the top boxes. A lot of people don’t pay attention to them and just scroll within the news…which it isn’t there.

        • Dan

          Good point, I always thought what was above in the boxes was automatically in the news feed.

          • Jason Scarpelli

            Nope. 🙂

  • Beny

    Yes, stranger things great! The walking dead commercial…why would you spend millions of dollars for that…lol…a dud just like season 7.. : (

    • Dan

      Why would the Church of Scientology run not one, but two commercials @ $5,000,000 a pop? Because they can. Kinda the same but a little different.

      • Beny

        Now those people are just nuts..did you see the documentry! Forced abortions, isolation from families…that’s not religion..sounds like a cult to me!

        • Dan

          Oh my God yes, the one with Leah Remini. I also saw the one on HBO, those people are wacky.

  • zombie84_41

    Maybe it means something, maybe it can realate to a characters death. Who likes football. WHo got a football shaped head. Arnold. Is there an Arnold coming ?

  • Mavis Zene

    Stopped watching this show in season 6 but this show stopped being great in Season 3. Seasons 1&2 are the Holy grail of this show. Season 3 is decent but seasons 4-7 are garbage. I hate Daryl! Such a shit character.

    • Dave

      ok?

      • Mavis Zene

        What

        • Dan

          I think Dave is nicely saying no one cares about your stupid opinion on TWD.

          • Mavis Zene

            Hmm, no one cares about my opinion yet, here you are. So is David. Plus I got like a like.. so yeah. Also, this show being shit, is a fact. You can disagree all you want, but it’ll never stop being true.

          • Dan

            Responding to you trolling the BD boards is far from caring. 10 million viewers may disagree with the show being “shit”, which is an opinion & far from a “fact”. Grab your nearest Webster’s to look up the difference between an opinion & a fact. Thanks for playing though.

          • Mavis Zene

            Let’s be honest here, not all of those 10 million people agree with you. There are those who love this show and are delusional at how bad this show really is. Then there are those who share the same “opinion” as me but still watch the show because they’ve been fans since the beginning. The writing has been lazy, storylines are weak, and the acting isn’t all that good anymore. (This is a fact). It’s like they’re not even trying. It seems like all they care about is money now and not the quality of the show, cause it clearly has gone down hill.

          • Dan

            The #’s will still hold strong when season 7B starts, you’ll see. Your opinion on the acting is just that, an opinion. I happen to agree with your opinion on the writing for season 7 getting lazy. But your opinion holds no water since you didn’t even watch season 7, as you stated above.

          • Beny

            Bad writing, plot holes, even the actors don’t like season 7…ask Lennie. I think they were planning on dumping the original crew…one by one..then falling ratings makes showrunners put them back in on the last show. They are trying to erase Frank darabont from our minds..he took the books and created winning show…then they dumped him. Seasons 1,2 even into 3. Those are the shows they ran for. ZOMBIE BOWL..the great beginnings…to bring up ratings for feb.12…the good old days…

          • Dan

            Dammit man, you got a like on your post, nullifies my whole response, carry on….

          • Beny

            Ratings down …lost 8mil viewers…mavis is onto something…and not alone…I’m one of those 8mil.

          • Beny

            I wouldn’t say nobody…season 7 lowest rating since season 3!

          • Dan

            That Sir is an unarguable fact.

    • huntermc

      Yeah, season 2 when they spend all that time hanging around at the farm… it just doesn’t get any better than that.

    • Beny

      Kirkman wrote nothing for the Daryl character until season 2, really. His character became more likeable when connected with Carol.

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