It was terrifying. It was hugely influential. And it changed the game completely.
It’s now been 18 years since Eduardo Sanchez and Daniel Myrick’s found footage masterpiece The Blair Witch Project became a worldwide phenomenon, presenting a horror story so realistic that many (at the time) truly believed the footage was real. It may not have been the first found footage horror movie, but it was – and will always be – the sub-genre’s best.
Nearly 20 years after its release, Arrow Video has just announced that they’ll be releasing a special book that takes a trip back in time to the 1990s to uncover the history of the production of the film including a unique making of and its path to success. Penned by Russ Gomm and titled The Blair Witch Project, the book is set to be shipped out to those who pre-order on July 31st.
From the official description…
As the Millennium approached, horror was becoming an unusual commodity. Low budget horror films flooded the home video market while their big budget counterparts took hold at the box office. It seemed that a balance could not be found that would please everyone.
In the final months of 1999, horror was saved by a film that became a turning point in many aspects – including film production, film marketing and film distribution. One film was a revelation of cinema which shook the world at the time and created such panic and fear that the effects of the film can still be felt today.
Film-maker Russ Gomm takes a look at the phenomena of The Blair Witch Project through the eyes of a fan who was captivated by the unusual promotional strategy that led up to the release. This book takes a trip back in time to the 1990s to uncover the history of the production of the film including a unique making of and its path to success.
Through conversations with fellow fans, filmmakers and other industry professionals, the book also examines the lasting effect that this seminal film had on not only the audiences, but the film industry itself and indeed the future of the horror genre.
Check out cover art below and pre-order over on Arrow’s website.