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Latest ‘IT’ TV Spot Feasts On Your Fears

The marketing campaign for Andy Muschietti’s IT has been pretty stellar. The various trailers, TV spots and images have gotten us incredibly excited about the movie without giving too much away, and the latest spot continues that trend.

A brand new shot of Pennywise is found among clips we’ve already seen.

In the new adaptation…

A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.

The kids in peril, the Losers’ Club, include Sophia Lillis, Jaeden Lieberher, Finn Wolfhard, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs and Jeremy Ray Taylor. Javier Botet will play The Leper, and Nicholas Hamilton plays Henry Bowers. The cast also includes Owen Teague, who plays bully Patrick Hocksetter. Bill Skarsgard is our new Pennywise.

The film will be in theaters September 8, 2017.



  • Runciter

    FINALLY, a post about this movie!

    • John Squires

      Hey, can’t blame us for covering the biggest horror movie of the year. Kind of our job!

    • Bloodspatta

      Seriously?? IT’s shaping up to be the horror event of the year. Why wouldn’t a horror movie website plug the shit out of it??

  • Well, meh. It’s the least solid piece of marketing i’ve seen for this movie so far

  • Jeff Spry

    FYI, same exact footage from previous trailers and teasers. nothing new to see here.

    • John Squires

      As noted, the shot of Pennywise in field is only new thing here.

  • Dia Zerva

    New Pennywise may look scary cool but he doesn’t have that humane creepiness that Tim Curry has. Tim Curry’s Pennywise was scary in a “normal” way, think John Wayne Gacy as Pogo the Clown.

    • Bla Blah

      Humans creepiness? I disagree. Haven’t you even seen the Georgie scene that was just leaked? He completely has a “I’m a normal clown….but not really” thing going on. He seems normal at first but it’s clear it’s a masquerade. Tim Curry was literally just a monster in a clown suit. The way he spoke, the way he laughed, everything. This clown has a playfulness about him. It makes him seem more…real.

      • Brando

        “Excuse me, ma’am, is your refrigerator running?” I wonder if half of you people have actually watched the mini-series.

        • Bla Blah

          I did. THat scene is a precise example of what I mean. TIM curry was good, but his interpretation was so outwardly but weird and frightening that it’s hard to believe this disguise could attract kids. Hes too “shark in a human costume” on the surface. Bill is a little more subtle, playful, all the while maintaining an ever so small hint that behind the clown there is a monster. Again, that pause between him and Georgie alone speaks volumes because for awhile he actually seems fun and kind and that was a brief break in his character where he reveals his true self. Idk. Two different interpretations of the same character and while both were good I liked bill better

          • Satanzilla

            The miniseries is lame. It tries so hard to urge you to believe something terrifying is going on but it’s got that network hokiness.

          • Lushen72

            You have to remember though that this was the 90’s. And I have 0 excuses for that awful ending. It was made for T.V. and most movies made for T.V. are hokey as shit.

  • judeau13

    Is it just me or has every major movie for the past decade used the same *BLAAAAAAM* *BLAAAAAM* sound effect in its marketing? I think the team behind IT has done a terrific marketing job so far, but that damned sound effect just ruins a great teaser.

    • Phendranah

      You can thank Inception for that BWAAAAAMM noise

      • judeau13
        • Phendranah

          Oh man that was so accurate it hurt… It’s so true. At least with these films if it’s a title I am invested in I will generally ignore these generic cues haha

  • Vohtrake

    Even though I’m avoiding it for the most part, just scrolling through any site everywhere I see constant over exposure of “IT” everyone is going to be burned out by the clown before the movie even comes out.

    • Bla Blah

      I think it’s because of how little we have in terms of marketing for this film. We went from having nothing with the movie premiering in a few months to having Ike two trailers and a few promos and spots within a couple of weeks of its premiere. It makes us thirsty for the movie so we try to slurp up every scrap of what they throw out even if it’s only the same couple of scenes again and again

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