Purple Rain helmer Albert Magnoli will direct horror pic Primal Scream for Steven Gagnon’s Gravity Pictures, with Gibraltar Intl. handling foreign sales, according to Variety. The film pits five young adults against a mallet-wielding killer in a 15-hour rampage. Cast includes Victor Webster (“Sex And The City”) and Stark Sands (“Shall We Dance”). Philip Barone and Lawrence Garcia produce for Gravity; exec producers are Gagnon and Randy Paul. Lensing begins in June in New Brunswick.