See ‘Texas Chainsaw’… Then Play Video Games?!

UPDATE: See where and sign up inside! Now heres a very interesting marketing ploy that I would even be interested in checking out. Mini-major and the tech giants Xbox division are co-sponsoring a unique promotional event called “A Match Made in Hell” that will feature preview screenings of A Texas Chainsaw Massacre (review) along with an early look at upcoming videogame Gears of War, according to Variety. Read on for the story.
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New Line is teaming with Microsoft to target gamers who love blood, guts and chainsaws, according to Variety.

Mini-major and the tech giants Xbox division are co-sponsoring a unique promotional event called “A Match Made in Hell” that will feature preview screenings of “A Texas Chainsaw Massacre” along with an early look at upcoming videogame “Gears of War.”

Event will take place in New York, L.A., Chicago and San Francisco next Wednesday and feature the first public unspooling of the pic, which will be released next Friday, and the game, which comes out Nov. 7.

After watching “Chainsaw,” attendees, who will be picked from online entries, will play each other in a preview level of “Gears,” with one match taking place on the bigscreen.

Microsoft plans to Webcast parts of the event on its Xbox Live online service.

In “Gears of War,” the main characters signature weapon is a combination chainsaw and gun, making for an obvious crossover between the titles.

“Videogaming aligns really well with all the key target audiences for this film,” added Gordon Paddison, New Line exec VP of new-media marketing.

Microsoft is co-sponsoring several “Match Made in Hell” events in the month leading up to the “Gears of War” release.

When: Wednesday October 4, 2006 – 7:00 p.m.

AMC Century City 15
10250 Santa Monica Boulevard
Los Angeles, CA 90067

AMC Lincoln Square 13
1998 Broadway
New York, NY 10023

AMC River East 21
322 E. Illinois St.
Chicago, IL 60611

AMC Metreon 15
101 Fourth Street
San Francisco, CA 94103

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