DreamWorks Moves Up ‘Monsters’ to Avoid Battle

DreamWorks Animation is moving its 2009 release date for its 3-D animated feature Monsters vs. Aliens to March 27, 2009. The date shift avoids a head-to-head showdown with James Cameron’s “Avatar,” from 20th Century Fox, that would have seen the two films fighting over the nation’s growing number of digital, 3-D screens. Had “Monsters” stuck to its proposed May release, “I saw more and more problems splitting the market for 3-D right at the time when it will be becoming the most exciting thing in movie-going,” DreamWorks CEO Jeffrey Katzenberg said.

Source: Hollywood Reporter