12 Alternate ‘Prometheus’ Posters! The Genesis Of A Marketing Campaign
Ridley Scott’s Prometheus, his quasi Alien prequel, hit Blu-ray and DVD recently both in the UK and in the States. And what you’re seen is most certainly not the first conceptual iteration of the film.
Just as it morphed from a pure Alien prequel into something different (more on that here and here), the marketing campaign itself morphed as the studio went through its internal processes on how to best sell the film.
PrometheusMovie got their hands on some unused posters for the film. While I can’t be 100% sure that all of these are real (and the international and domestic dates are in flux), a lot of them sure seem like it. Some play up the xenomorph cave-drawing, some play up acidic alien blood eating through metal and others are variations of the existing campaign. While I’m assuming that the general direction of the film had long since been decided by the point Fox got around to testing these ideas, it’s interesting to see them move in a similar direction. Further and further from an Alien prequel.
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