It’s nearing that time again when the music industry collectively pat each other on the backs and present awards to artists who already have shelves devoted to little statues that they earned based on record sales and not any sort of artistic merit. Yup, I’m talking about the AMAs (American Music Awards). But, before we get our panties in a bunch, let’s actually look at what the AMAs were created for. You see, according to a press release, Dick Clark created the AMAs in 1973 as a means of paying “…tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.”
So, I’m left scratching my head. Why even create such an event? What is the purpose? I mean, aside from the collective back patting and sycophantic groveling that I mentioned above, is there a point to these shows? Well, obviously ratings. People are gonna tune in to see over-the-top performances (where their favorite artist will no doubt be lip syncing) so they can gush about them to their friends via Facebook and Twitter (who talks on a phone anymore, right?). It’s also a status symbol: “My favorite artist won an award, meaning that he/she/they HAVE to be respected and lauded!”
Whatever. As per my thoughts on ANY award ceremony, I don’t think they do a damn thing. The only people that tune in are those that have a vested interest. No one that is seeking avenues to find new music will even consider watching. What’s the point? They’ve already heard it all before.
If you want to see the list of AMA nominations, check it out below. It’ll be a really recognizable and familiar list. READ MORE