Trailer Debut: Give Your Brain a Boost With ‘Limitless’

Bradley Cooper and Robert De Niro star in Limitless, a paranoia-fueled action thriller about an unpublished writer whose life is transformed by a top-secret smart drug that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film. Penned by Leslie Dixon, Neil Burger’s thriller is said to be in the vein of Fight Club and The Game. Inside you’ll find the trailer debut and poster for Relativity’s latest that will give your brain a major boost (hopefully) on March 18. Too bad it’s shockingly bright and tame for what promised to be a dark psychological thriller. Now I wish we never started covering this. Crap. I think this might be it…
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Viral Video for ‘Limitless’ Exposes NZT Side Effects

Even before Relativity Media releases a trailer, the studio is going viral for Neil Burger’s upcoming thriller Limitless (formerly The Dark Fields) with a faux infomercial for a drug called “NZT”. The drug promises limitless potential, but the side effects are off the charts, which begs the following questions: what moron would take it? This thought already has me questioning the entire plot of the film, which arrives in theaters March 18. The story follows a down-and-out writer (Bradley Cooper) who gets his hands on a top-secret pharmaceutical drug that makes one smarter. He experiences sudden financial and social success but soon discovers that the drug has lethal and lasting side effects, including “trip-switching,” a phenomenon in which time moves with a stop-motion quality. Before long, mysterious antagonists are pursuing him. The only way this is going to work is if the public is unaware of the side effects, even though the viral suggests otherwise. Robert De Niro also stars.
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Relativity Renames ‘The Dark Fields’ to ‘Limitless’

Bloody Disgusting learned today that Relativity Media has renamed Neil Burger’s The Dark Fields to a cooler Limitless. Starring Bradley Cooper, Elizabeth Banks, Robert De Niro, Anna Friel, Andrew Howard, and Abbie Cornish, the thriller still arrives in theaters March 18, 2011. The story follows a down-and-out writer (Cooper) who gets his hands on a top-secret pharmaceutical drug that makes one smarter. He experiences sudden financial and social success but soon discovers that the drug has lethal and lasting side effects, including “trip-switching,” a phenomenon in which time moves with a stop-motion quality. Before long, mysterious antagonists are pursuing him. The thriller is said to be in the vein of Fight Club and The Game. Check out the full synopsis inside.
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