Best121612

[BEST & WORST '12] The Best Posters Of The Year!

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Movies
Posted by EvanDickson on December 31, 2012 @ 2:05pm
Category: Movies / Editorials

Posters, when done right, are an art form. Sure, they’re advertisements, but they’re also such a great artistic challenge. Representing the identity of a movie – and getting people in the door – with a single image? That’s tough. Rendering that image in a manner that resembles actual artwork (or something you’d hang on your wall)? Even tougher.

I get why it goes wrong sometimes. Whenever a sh*tty poster hits a lot of people blame the artist, but they’re not the only ones at fault. Studio marketing departments emphasize their perception of the film’s commercial assets – often sacrificing a compelling key art campaign in the process. Today we celebrate the posters that made it out alive, the ones with flair.

Some of them are for great films and and others are merely great posters for “okay” films. And some of these movies haven’t even come out yet, but their posters have – rendering them fair game. Head inside and click on their banners to check ‘em out! READ MORE

Best121612

[BEST & WORST '12] The Worst Posters Of Year!

Avatar of EvanDickson
Movies
Posted by EvanDickson on December 31, 2012 @ 2:04pm
Category: Movies / Editorials

Posters, when done right, are an art form. Sure, they’re advertisements, but they’re also such a great artistic challenge. Representing the identity of a movie – and getting people in the door – with a single image? That’s tough.

So tough, in fact, that it’s rarely done properly anymore. And look, I know that studio mandates can wreck a poster (floating heads etc…) just as much as a bad artist can – but a wrecked poster is a wrecked poster. This year our most egregious offender was blandness itself, where a fear of alienating the audience by actually being interesting took an even deeper hold than before and subjected us to some truly boring imagery.

Hit the jump to check out some of the year’s worst posters! Click on the banners to check ‘em out in full! READ MORE