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“The Walking Dead” Ratings Are Rotting (Again)

Just when AMC thought the ratings were rising from the grave…

While “The Walking Dead” remains a ratings beast, the numbers continue to decline. We spent the latter half of 2016 watching the ratings dip, only to have AMC boast numbers that in no way match up to what was reported by Nielsen Media Research.

The tailspin began in late November of last year when multiple reports indicated a sharp decline through the first five episodes of Season 7.

Fans were already pissed off with the cliffhanger at the end of Season 6, threatening to abandon the series if the showrunner and AMC didn’t reveal who Negan had killed during the climactic finale. Even with the threats, the show premiered to 17 million viewers, the most in the show’s run. But then, things got bad. Here’s what EW reported:

Viewership dropped 25 percent for the season’s second episode down to 12.5 million. Such a drop may have been expected somewhat given all the hype around the premiere resolving last season’s fateful circle-of-victims cliffhanger. But then the third episode dropped too (11.7 million), and so did the fourth (11.4 million) and now the fifth (11 million), with TWD marking a low point for the show since 2013.

Here’s a graph of the decline, via Wikipedia.

walking-dead-ratings

While many major news outlets left it at that, we wanted to see how long this funk would last. After one final drop, the remaining two episodes jumped back up in ratings, leaving the mid-season finale with 10.58 million viewers on December 11th.

“The Walking Dead” returned for the second half of its seventh season on February 12th, pulling in 12 million viewers. While this may sound like a significant boost, it’s actually the worst viewership since the middle of Season 4.  Yes, the premiere was a flop, and things have only gotten worse; on Feb. 19 the show pulled in 11.08; Feb. 26 dropped to 10.42; and March 5 plummeted to only 10.16 viewers. Yes, 10 million is a whole lot of dedicated viewers, but it’s also the absolute worst ratings since mid-Season 3. This isn’t just a fluke anymore as it’s a trending theme. Take a look:

At this current pace, the show will hit single digit viewers by the end of Season 7, and will barely make it through a ninth or tenth year. Creator Robert Kirkman says “The Walking Dead” will continue shambling forth until it completely decomposes, planning out at least twelve seasons. A movie adaptation has been kicked around for years. There’s even the ill-fated spinoff, “Fear the Walking Dead”, which averages between 2 and 3 million viewers per week. If “Fear the Walking Dead” can shamble forth with only 2.5 million viewers, I don’t think fans of “The Walking Dead” have anything to worry about. But it doesn’t change the fact that the show is rotting, losing limbs of viewers each and every week.



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COMMENTS

174 Comments
  • Tiger Quinn

    I just can’t imagine why, it’s riveting to watch dozens of people in gray argue with other people in gray while standing next to a boxcar in the middle of the woods. Every episode. Also: Negan. That character was ridiculous (and remains so) on paper, I can’t believe people thought bringing him to life would be fun to watch.

    • WoodsboroKiller

      i was really excited about Negan, but now i can’t wait for him to die. i don’t know if it’s JDM’s fault or the writing, but he comes across as really cartoonish and not at all threatening.

      • J Jett

        i admit i don’t really watch the show anymore (not since season 5 and even that was too many seasons for me) but from what i’ve seen (in clips and from catching parts of episodes here and there) i agree 10000% that this tv incarnation of Negan is embarrassingly over the top/ridiculous. he’s so over the top it feels like he wandered in from some other show (like a soap opera villain or something). i adore Jeffrey Dean Morgan but his performance of Negan and how the character is written (both in the comics and on the show) is atrocious.

        • zombie84_41

          5 was the best season of the show and still remains the best of the show.

    • zombie84_41

      Honestly negan is the only reason I stay. The guy makes me laugh.

      • Hack Snyder

        Yeah, I really don’t get the people who think Negan is killing the show. Right now he’s the only great thing about the Goddamn show.

        • Eleanor A quatrain

          He’s a joke. Seriously 93 people could have killed him by now and we are suppose to believe people kneel to him. Smdh. Idiocy.

          • Hack Snyder

            “He’s a joke.”
            That’s exactly why I like him. His hamminess adds some needed levity to the show.
            “Seriously 93 people could have killed him by now and we are suppose to believe people kneel to him.”
            Eh, every major TWD character has plot armor. Rick and many other characters should’ve died a long time ago but they always miraculously survive.

          • Colt

            Agreed. These guys – who lost their wives to him, who knows what happened to the kids, if they had any, and nobody can shoot a gun when he turns his back?

            My Lord.

        • zombie84_41

          seriously I dont understand it. Its the useless drama. Takin a whole ep to do one simple task. its like they are all filler eps now

          • MadCows

            Sometimes I wonder if 16 episodes is too much for a season for a show like TWD. I mean look at Stranger Things, great damn show, but the First Season was only 8 episodes. No filler episodes with nothing happening.

          • zombie84_41

            Truth 12 ep’s should be the max for TWD. And BTW Stranger Things is amazing. So is TRAVELERS IDK if you saw that one yet. Sad that GOT is ending and they doing only 7eps hope they make them longer eps.

        • Luca Vasto

          totally agree with you man 😉 Negan SAVED this show, season 4 5, and 6 are very boring, but now, with this great villain show is very good, and trust me, maybe there are some people who dislike negan, but there are many other people who adore him, i read many comments on youtube about negan and they were very positive.
          I really hope Negan remains on the show for a long time.

          • MadCows

            He’s still alive in the comics.

          • Luca Vasto

            very good 😉

  • Sweet Reaper

    Your source for the viewership graph is Wikipedia LMAO, very reliable source!! Not many people watch shows live as they air anymore they either DVR their shows so they can catch up when they aren’t busy. Brad doesn’t understand this apparently and he also has a personal vendetta against TWD so he LOVES to post articles that are negative towards it. Actually if he doesn’t like something he does that a lot and when he does like something he goes way overboard… Remember that Blair Witch movie that he said was a game changer and would reinvent horror? I don’t remember that happening at all, in fact it bombed at the box office and mostly everyone thought it was garbage.

    • Kerisate

      Actually, the Wikipedia chart goes off the Nielson Ratings–the actual ratings for the live show, so in this case, it is a pretty good source to look at. Cause, when it comes to marketing a series, those are the ratings that matter–the actual live viewership. Sure, more folks can watch it on DVR, but you know what?? Those viewings really don’t impact if a sponsor wants to support a show because most people who run the show on DVR do not watch the commercials–and that’s what matters to the Sponsors. They aren’t going to continue to pay to air their commercials in a show if they have to rely on folks having the patience to let commercials run during DVR showings. And, if you don’t have sponsors . . . it doesn’t matter how many people like a show on the reviewing opportunities, it won’t continue.

      So, actually, if you want to prove the show has REALLY great (not merely good) ratings, you have to watch the first showing of it in a week to be counted.

    • Sneed Stankonia

      The Wikipedia numbers are correct. The show is struggling.

      • Matt

        I know, right? 10 million + viewers per week, it’s definitely on the verge of cancellation!

        • Sneed Stankonia

          It’s losing over a million views per week. Not exactly a picture of success. Are you even a fan? How can you defend this garbage.

          • Matt

            Again, 10 million + viewers per week, such a failure!

      • Sweet Reaper

        Who cares really the show has enough of a following to keep going and it doesn’t show ANY signs of slowing down. So argue all you want about “low numbers” it means NOTHING. Also, if by some miracle they decided to pull the show from AMC for low rating I’m sure Netflix would pick it up in a heartbeat, which would be even better for the show because they can go all out with the violence, sex and profanity.

  • Matt

    Call me when it reaches the paltry 1.82 million live viewers that Westworld receives.

    • zombie84_41

      I still have to finish watching that show. I couldn’t get into it at first but I had way to many distractions so I just need to stick down binge the fuck out of it.

      • As odd as this may sound, it’s biggest fault is how mysterious it is. As in the mystery is a main narrative but it’s so convoluted and coy that it borderline makes it frustrating to watch because you are trying to pay so close attention that enjoyment takes a back seat.

        That being said, I still really liked the first season and can’t wait for season 2! (especially since they said season 1 is more a prologue than anything else)

        • zombie84_41

          Ya I got no problem with the show its just the useless drama they add it makes me so angry. I dont want violence every ep or deaths but i dont need a whole ep telling me about what hapoen to carol or getting guns or about norgab give us damn good stories then maybe we wont be bored

      • Matt Miller

        The first half of the season is not too engaging but the last four episodes are amazing. That ending is fantastic.

        • zombie84_41

          ya thats prob why I quit it cus i saw the first 4 and i was so bored and it felt like it wasnt goin anywhere. Glad to hear it got better I gotta finish now

    • DAWnofthedead 91

      To be fair, that an HBO production. It will inherently have less viewers than regular cable TV.

      If it hits the number of “Feed the Beast,” I will laugh. Well, not really, but that was a sad case.

    • Scott A. McArthur

      HBO doesn’t use the same rating model as basic cable. You pay a premium on those channels, hence why it’s called premium cable. Advertising keep the basic cable lights on.

  • MadCows

    They need to stop with the bottle episodes. I’m sorry, but Eugene and Tara cannot carry an episode all on their own.

    • zombie84_41

      I want them to kill eugene so bad he pisses me off, same with Tara. But maybe they’ll make eugene evil now. That’ll be nice.

      • MadCows

        I really hope Sasha dies before the end of this Season. Never liked her. Sasha, Eugene and Tara are all useless characters now.

        • zombie84_41

          Seriously they are like fillers, Rosita is becoming badass now though. But shes going to get herself killed.

    • Hack Snyder

      I liked the Eugene episode but I agree that Tara sucks and they really need to stop with the filler episodes.

      • MadCows

        I liked the Eugene episode too, but I think the mainstream audience hated it. If they flip flopped between Eugene and someone from Alexandria it would have made for a better episode.

  • Randy

    I feel like if the storyline slowed down any more it’d be backing up. A whole episode to magically find guns only to have Jada say not enough? That equals no progress on the storyline. To those that enjoyed the Rick-Michonne “honeymoon” show, do you really feel that we needed an entire episode of that? The only part that moved the storyline forward IMO was when Tara decided to tell Rick about the Oceanside group. An hour to advance the storyline 2 minutes. This show is surviving on its past history. If I had just started watching I say what’s so great here and move on.

    • zombie84_41

      that ep was useless

  • zombie84_41

    Umm because it sucks, stop giving us boring ass stories, after giving us nitro fueled ones. It doesn’t work its like having 6 solid amazing fast paces songs that make you go insane then you end and album with 6 slow boring ass songs that make you want to hang yourself. Of course the album will be shit, even if those first 6 songs are brilliant. This is what this show is, this show needs to stick with fast pace and not give up, you can have some slow between but not like every ep. I don’t want gore galore, but its like they have such great amazing pace like that ep when negan tossed the doctor into the fire that was great then the next ep it’s carol being a sad women and all. It takes you out of the mood, maybe its just me maybe I expect more. But game of thrones can easily do it, so many shows can.

  • Nokali Fornia-Kweerz

    After the Rick and Michonne tits and ass episode, after watching this show from day one, I said enough of this AMC $hitshow shilling and prefer Westworld. There’s nothing here anymore that separates this show from any other drama on broadcast TV. Used to enjoy AMC, but there’s nothing there anymore that’s worth watching- “Halt and Catch Fire” is pathetic and it’s obvious they are aware of it as well- “Milking The Walking Dead” – complete with spinoffs and a moronic talk show about a scripted drama.

  • llcc1103

    Its incredibly boring. The dialogue is awful. The set design, costume, and extras are very corny and look like a stage. Where is the grit? This show used to be pretty bad ass, especially when they are constantly on the move. One of the biggest mistakes is adapting directly from the comics. Comics dont always translate well to screen. There are also way too many characters that I could care less about. They need to fire gimple and the whole writing department.

    • Eleanor A quatrain

      Agreed!

    • Pinterest

      when there are new characters I instantly thinking they’re probably gonna die at the end of the season

  • Hack Snyder

    Ever since season 2 TWD’s writers have been shoving in tons of filler episodes and the viewers are finally getting sick of it. If AMC were smart they would triple the budget, get a new showrunner and tell the writers to speed up the plot progression. But AMC are greedy cunts so they won’t change anything and the ratings will continue to decline. The final season of TWD will probably have FWTD level ratings but AMC will still be making a nice profit from it so they won’t care.

    • Scott A. McArthur

      Ones gotta wonder tho, if TWD goes under, does AMC?

      • Geena

        I doubt that, but after the ratings drop, the AMC stock drops also.

    • Pinterest

      season 2 was the best, I stopped at season 4 because I realized what you said, I gave season 3 a try but it was not as good as season a and season 4 was worst somehow

  • Mike Lawrence

    It’s losing viewers because it sucks.
    And that’s really disappointing as someone who used to count down every week for the Sunday night episodes. I loved it, and now I havent even bothered to watch the last few episodes.
    Just really, really disappointing that it’s gotten so cheesy and dull.
    Stick a fork in the series, it’s done.
    Fear is even less watchable…

  • Jimmy Cthulhuhan

    And I’m enjoying it more than ever. Not a huge fan overall, but never hated it (well, maybe season 2… and Fear)

  • Brett

    If it were 13 episodes per season, it would make a huge difference. The filler episodes (and filler WITHIN episodes) really hurt the series.

  • RyGuy18

    Because it’s boring as fuck. Character development OVERLOAD. I have literally skipped most of the episodes in season 7 (only watching the 2 premieres and episode 10) and I don’t feel like I’ve missed anything. That’s sad.

    • Colt

      You haven’t missed much. Tara found a group of women with guns, Rick found a bunch of people with a serious speech impediment, Rick and Michonne had sex. That’s about it.

      • RyGuy18

        I think I’d rather get your summary than watch the show at this point. Thanks for the update! Guess I haven’t missed much. 🙂

        • Colt

          LOL! No prob. I should start charging for them!

  • Travis_Bickle

    Big shocker? Not really. People only tune in for season premieres, and fan boys rep those numbers while the rest of the season is a bunch of people walking down railroad tracks
    Good riddance.

  • Sneed Stankonia

    Last weeks episode made me literally laugh out loud at the corny dialogue and long, drawn out, pointless scenes. Add the fact that the spinoff is unwatchable and I’d have to agree with the theme of this article.

    • Poopsmith McUnty

      so many drawn out scenes blahhhhhhhggg

  • Matt Miller

    I enjoy more Fear the walking dead actually

    • DAWnofthedead 91

      I like series two of FTWD better than I liked series two of TWD, but I fear the same trajectory: first series is tighter-paced and better thought-out given its shorter run, where the second series drags here and there due to the sudden double order. I very much respect Dave Erickson given his work on “Sons of Anarchy,” but they also took out a the big factor that was his strength and separated it from TWD: its setting and its main character’s background.

  • Vincent Kane

    The sword toss+the fake out death=cringe worthy. Getting tough to defend this show. A couple of tight shows and a solid finale could help.

  • Aaron Johnson

    More Negan and less everyone else. Also, Negan should get naked already. Sheesh.

  • If they want ratings up, they need to get to the action a little more. This season has felt a little flat there.
    Killing off some of the major cast wouldn’t go a miss too: a few shock deaths to keep people going. This show never used to have a problem getting rid of principle cast members, but it seems to be holding back on the ‘core’ group.
    They could do with a few more intense horde attacks too… the episode where they’re stuck in the barn, during the tornado, with the horde banging at the doors? That was some scary shit! They need to bring the scares back again.

  • Eleanor A quatrain

    It’s losing viewers because it’s just plain bad on pretty much every level. The plot is full of Swiss cheese and makes no sense. They concentrate on plotline she like the garbage dump kids who evidently can’t speak common English for some reason, and ignore characters like Carol or worse yet turn her into some weepy mess. Dumpster dives. Idiotic cliffhangers that make you long for the old Dallas writers. Negan is a comic book character on tv and that’s what he comes across as, an over the top mustache twirliling comic character, not a real character.

    It’s annoying to watch a show that used to be so good become so gawd awful. I was hooked from episode 1 but quit after that lame cliffhanger. I catch commercials and read up in stories like this so I keep up but it’s apparent Gimple and Nicotero have royally screwed the pooch no matter how brilliant they seem to think they are. Watching Gimple’s smug responses after that lame cliffhanger, like if if you don’t understand this it’s on the fans for not seeing his brilliance, was enough to make you throw up.

  • Mikey

    If you look at the trend it is quite clear that people watch live or same day during the Premieres and Finales because they usually have the most water cooler worthy events and in between the show tends to have slower less informative plots where the characters are built before the action of those premieres and Finales.

    It’s still one of the highest rated shows in the timeslot so all this talk of declining ratings really is pointless. Ratings are no longer a good judge of popularity the only thing they serve is the Advertisers interest and even then if you are the highest rated show in the timeslot you still command top dollar for advertising time no matter what your ratings are!

    The issue really is that many people can watch on tablets and on demand or delayed at a time where the viewings are no longer counted in the ratings. Some people even wait for the entire half season to end and then binge watch it. They never count in those ratings.

    • Eleanor A quatrain

      No actually it’s not pointless. Advertisers want you to watch live. Not fast forward thru the commercials on the DVR a couple of days later.

      Btw all of those excuses you are using can be said for when the ratings were high as well. There were people DVR watching and binge watching then as well, which means the audience was even larger at it zenith using your theory. So any way you look at it the show lost viewers. It’s pretty apparent less people think it’s must see tv.

      • Mikey

        They want you to watch live because you can’t skip commercials!
        The Live +7 also you must watch and can’t FFWD through the commercials!

        But if someone wants to advertise on the #1 rated show in that timeslot they don’t have anywhere else to go!
        There is only ONE #1 show in that timeslot and even if it gets 3M fewer viewers than it did the week before it is still pulling in 10M more viewers than any other show!
        And more than most shows on other days and other timeslots!

        • Eleanor A quatrain

          Yes but advertisers pay by how many people watch the show. 3 million less viewers means less $$$$ for AMC. It’s a simple matter of business. Less viewers = less money so as happy as the fanboys are dancing about thrilled the show is #1 on cable, it doesn’t make AMC happy the show is bleeding viewers at an alarming rate.

          • Mikey

            Advertisers pay based on what TV show is watched the most.
            If all the other shows draw 3 Million and One show draw 10 Million then it really doesn’t matter if it used to draw 12 Million, it is still the one show you need to advertise on if you want the biggest audience available.

            And Ad prices are not based on a single day’s ratings it is based on the average of the entire season!
            They will only pay so much (top dollar) for the highest rated show on TV.
            And that rate never goes down, it goes up every year!

            AMC is not at any loss of advertisers or money due to these in season ratings fluctuations…
            Anyone who thinks they are clearly doesn’t understand the TV business.

    • Eleanor A quatrain

      Btw stock in AMC fell 30% in 2016, based mainly on the decline of its flagship show. While it may still be #1 it doesn’t have has many viewers. Advertisers are paying for viewers, not who is number one in the ratings. You lose viewers, even if you are still #1, you lose advertising revenue. The rate at which the ratings are dropping and negative social media posts do not make advertisers happy.

      • Mikey

        The Stock also declined because Walking Dead is the only show they have left that pulls in ratings now that Breaking Bad and Mad Men have all gone off the air!
        And their newer shows are not the hits those were!

        At one time AMC had all three making their stock go up. Now that two shows are gone the market is correcting itself.

        Unless those viewers are leaving and watching some other show the advertisers are still going to pay for the time…They light pay a little less but every year the rates go up anyway so it’s a wash.

        And if AMC held their ground and didn’t reduce rates on the basis they are still the #1 show in the timeslot..SOMEONE would pay it!

        • Eleanor A quatrain

          They won’t pay as much is the point. They aren’t going to pay the same amount for a show drawing 10 mill a week as they did for a show drawing 13-14 mill a week. It’s pretty basic business.

          The ratings are still sliding and comments on social media are not positive. Next week look for viewers to drop below 10 mill.

          • Mikey

            They don’t really have a choice…The only choice is pay to get the 10 Mil or not pay and get ZERO MIl!
            And when you are the top rated show on TV any drop in ad prices due to ratings is a drop in the hat because it’s still 10 times higher than what the middle rated and low rated shows get!

            It’s all relative!

  • Josh Blitzenbrox Myers

    Personally I’ve been losing interest this season because it’s been nothing but misery. Personally I’m not real interested in seeing Rick totally demasculated, the group broken, and Darryl being turned into a slave. I don’t want to see them bend over and take it, I want to see them get brutal, kick ass back, and show us why they are the main characters. Seeing Rick be turned into Negans bitch is just depressing and boring

  • Wicked Cupcake

    Regardless of loss of viewership, it still ranks high as far as cable shows.

    I have had a hard time with this season. I have found it slow, lacking in zombie gore and too focused on dumb romantic relationships. As a viewer, I want to see ZOMBIES because that is what the show is about. If I want romance and angst ridden characters, I would watch some stupid series on the 3 networks.

    I, however, will watch until the bitter end. The show has had bad seasons before and righted Itself again. I have faith they can make it interesting again. If they were smart, Frank Darabont would be brought back. AMC is too cheap and pig headed to do that though.

    • chris8bit

      i hasve said it else where but as walking deads expensive to make they will eather have thiuer budget cut or be cansled if they cant get the views back up.
      it may be the most viewed show still but heres some math

      we have show 1 that gets x views and costs y dollars

      we have show 2 that gets x/2 the views but y/10 dollars.

      wich one makes more money for a network? wich one will the network try to help? the answer is show 2 as it makes 5 times the amount that show 1 does even if it gets less then half the views.

      • Wicked Cupcake

        Sorry. Your typos are too much to try to decipher.

      • Vicente Garcia

        The Walking Dead is NOT expensive to make at all. The most expensive part is paying the actors! Mad Men regularly cost twice as much as it did with only a fraction of the viewers.

        • chris8bit

          actully compared to most shows walking dead pays its actors crap. the pay andrew lincon(the star most paid) only 90k per episode.
          jim parsons on big bang theory gets payed 1 million an episode.
          thats 11 times as much. game of thrones also pays alot more per cast member.

  • Dan

    Give me a break, as much as the TWD haters would love to say I told you so, TWD is going NOWHERE soon, period.

    • Eleanor A quatrain

      It’s not hating the show it’s disappointing at watching a good show turn in a badly written cash grab of a cliche.

      • dan houle

        Certain people have whined about the show from the start, so your statement holds no water. Yet they think garbage shows like the Scream series require a complete breakdown of how every episode plays out.

        • Eleanor A quatrain

          Lumping everyone criticizing the show together as people who have hated it from the start holds no water.

          The math is pretty simple here. Ratings high means MANY PEOPLE WERE WATCHING THE SHOW. Ratings dropping mean FEWER PEOPLE ARE WATCHING THE SHOW.

          Get it? Something made them quit watching the show. They liked it, then they didn’t like it. Plenty of comments on plenty of boards give you a pretty good idea why.

          While the show may continue it’s not helping AMC when their cornerstone show is losing literally millions of viewers in a few weeks time. It’s a business thing. Less viewers means less advertising revenue.

          • dan houle

            Screaming Christ, take a fucking pill. Unarguable fact is the ratings still remain strong & the show is going nowhere. Don’t like it, change the channel.

          • Eleanor A quatrain

            You don’t react well to facts or logic it seems.

            It’s an oxymoron to say rating remain strong at the same time the ratings are in decline. Are the rating declining strong?

            And yes many people have taken your advice and stopped watching. They didn’t wait for you to suggest it. I get you love the show but it is no longer the juggernaut it once was. It will remain on a few more years but the end of the show is now in sight, whether Gimple and Kirkman like it or not. You don’t hemorrhage millions of viewers in one season without consequence.

          • dan houle

            You’re really going out on a limb suggesting TWD is not the juggernaut it once was. Jesus, it had to peak at sometime, 7 seasons ain’t too shabby. So it’s not possible for the ratings of a show to dip yet the show still remain a juggernaut? You’re an idiot. The show will carry on for a long time, hit the off button if that bothers you.

  • DAWnofthedead 91

    It’s funny to me: I’ve typed a bit here about how I think ratings are utter shit as a concept (using the “sales” argument has always angered me), and that I have a problem with the series inherently ever since the network decided they wanted the writers to pull out sixteen episodes every series since the first. However, this series is a stepping-stone of sorts, what could be described as the exposition that leads up to what will probably be a much more exciting next series. It’s also a necessary step if they want to really branch out and continue it into 10+ series as they have stated.

    • Eleanor A quatrain

      Nothing wrong with the concept, plenty is wrong with the writing. If this type of writing is the “stepping stone” AMC is in deep sheet.

  • Polsdofer

    The first thing i do when reading a bloody disgusting article is look to see who wrote it. If i see Brad’s name on it, i don’t read it. Fuck that guy.

    • dan houle

      LOL, I need to start doing that.

  • Jada Maes

    …really got into the zombie metaphor at the end there, huh? 🙂

  • Bill

    You guys are nasty. The author is even worse. What is all this negativity about our favorite show. This article is unnecessarily negative. It is not newsworthy to talk about ratings. The cliffhanger was perfect. The premier was satisfying. I don’t want to hear about deterioration. Get a life.

    • Scott A. McArthur

      The article is simply relating the hard numbers, not sure what’s “unnecessarily negative” about reporting hard fact?

      Also, it might be your favorite show, but it isn’t everyone’s.

      • SpacemanSpliffz

        the hard numbers were debunked in the linked article fyi

  • Wow, it’s amateur hour I guess. Most shows have peaked by their seventh season. Then again, a lot of shows don’t make it to seven seasons. Full stop. In other news, Brad has stated ad nauseum that he doesn’t like TWD. This article is an attempt at schadenfreude, except for the fact that TWD still buries most network Dramas in ratings and most cable dramas only dream of coming anywhere near. Don’t dispair though, Brad, TWD will eventually end.

  • Peter Kushing

    How the fuck is this show still on, yet ‘Salem’ gets cancelled smh?

    • Matt

      Because only you and 3 other people watched Salem.

      • Peter Kushing

        Its all about politics. Salem was killing the walking dead on downloads on every damn torrent site available.

  • “…AMC boast numbers that in no way match up to what was reported by Nielsen Media Research.”

    This is debunked in the comments of the linked article.

  • RedNeoCon

    1. Zombies are not even fourth or fifth rate, but they’re maybe ninth rate on the plot scale for this show. This is now nothing more than a shitty, zombie-less show.
    2. Too many characters and too many plots that they can’t keep up with.
    3. Dwight, Eugene, or Tara-centric episodes aren’t bringing in the ratings, eh? No shit.
    4. 12 seasons? This will be done in less than 10.

    • RedSoxMamma

      You left out the CGI being SO bad this season. That tiger, the deer, the Mad Max wannabees place. UGH.

      • RedNeoCon

        I forget about the Tiger. This show is kinda turning in to LOST and fast.

  • Chance LeBoeuf

    “The Walking Dead is doomed!”
    >Says this while it still continues to rake in ratings that most shows can only dream of as it is still quite literally one of, if not the most successful shows on television.

    All I see is Brad once again trying to passive aggressively crap on something in rather petty ways. I mean, he’s pretty much known for either that, or hyperbolic fluff pieces. He’s also one of those people that thinks the comic series is always better just because. Longtime comic readers like myself pretty much agree that the show has improved upon quite a bit of the source material at this point, and vice versa. They both have highs and lows.

  • Mandi

    Of course ratings are down. AMC used to let you watch it online, for those of us who no longer have cable, and enjoy watching. They have taken that away. They said it could be watched an hour after the broadcast, but even that isn’t true anymore. You can’t watch anything past episode 9 without logging into your cable provider. So, a lot of viewers have been lost.

  • disqus_uPh3WDxbQy

    Brad’s apparent goal in life is to trash The Walking Dead until it finally does end, and then he can finally proclaim he was “right” all this time. We get it, you hate TWD, and can’t accept that it has appealed to a broader audience. Why do you think it has such high ratings? It’s not just from the horror community.

  • Corey

    It probably has just about overstayed its welcome. They need to come up with an end game for the show and try to wrap it up in two more seasons or so.

    Biggest mistake they made was splitting up story lines just to make seasons longer. There is absolutely no reason to go three or so episodes without checking in on The Kingdom, Carol, or what Neagan is up to. Game of Thrones has a much more complex plot and they keep seasons around ten episodes each by jumping back and forth between story arcs in the same episodes.

    Tara/Eugene only episodes are absolutely ridiculous.

    • dan houle

      Couldn’t agree more about splitting up the story lines, absolutely pisses me off.

  • Travis

    You lost me at Wikipedia

  • Brandon MisterJuicy Alexander

    *tries to find a post not insulting the series, brad, BD, or others who disagree with eachother*

    *fails miserably*

    *laughs at how predictable this was*

    • DAWnofthedead 91

      That’s a public forum for you, though. I find political columns the most depressing, and yet like a masochist find myself drawn to the comment section nearly every time.

  • Luca Vasto

    episodes with Negan are AMAZING, episodes without him are pretty watchable, but not great.
    IMHO the show should definitely end up with the season 8.
    All this should end with the war with the saviors.

    • SpacemanSpliffz

      negan was scary during the season finale, what happened after that? the more i see of him, the more annoying and stupid he becomes. why does he stand that way? why does he ENUNCIATE every SECOND word and do a little jig during said words? fucking negan, what a dick.

      • Luca Vasto

        i disagree sorry, negan is the best part of this show, Jeffrey’s performance is amazing, IMHO Negan is one of the best villain ever made. i love his style, and his black humor, the way in which he plays with his victims… Negan Rocks.
        Daryl, Michonne, Carl, Gabriel and the rest of the good guys are pathetics,

        I sided with Negan, totally , were up to me, he should triumph over Rick and the rest of those assholes 😉

        • SpacemanSpliffz

          i’m with you on the carl business, that kid is an asshole but i like the rest of the regular cast. your opinion is your own and i won’t judge, i just find negan to be unbearable unless he is whapping people with lucille and quipping one liners

          • Luca Vasto

            imho rick and abrahm are cool (abraham was cool).
            Negan kick ass in my opinion Jeffrey Dean Morgan deserve an emmy award.

            Lucille is AMAZING 😉

      • RedSoxMamma

        Agree. Negan=Talking.People.To.Death.

      • Denise

        Negan is a caricature of comic Negan. I’m not fearful when he’s onscreen, rather I cringe at his theatrics. What translates well in the comic has been lost in translation. I am a HUGE JDM fan…def disappointed in television version of Negan…

        • dsxy

          Spot on. Doesn’t work so well on TV and he talks waaaaay to much.

        • Satanzilla

          The comic Negan is very much just that — a comic book character, not a real person. Not even close to a fully realized character. Cracking wise as he splits heads? That’s every comic book douche’s wet dream, which is why they get served it on a platter over and over and over again. Can you say deadpool?

          Kirkman did something special in portraying a zombie holocaust in a grimly realistic fashion. It’s what set TWD apart. Then when it got big he got cocky and ran back to the typical moronic comic book geek stroking. Grim, hot, super-dangerous chick with a samurai sword? Check. Wisecracking murderous supervillain? Check. Medieval king with a tiger for a pet? Check. Characters straight out of comics central casting. So much for that thing that made TWD fascinating and different.

          • SpacemanSpliffz

            the cracking wise while cracking heads isn’t what bothers me, it’s how he is any other time he’s on the screen. he was scary when the season finale happened. unpredictable, larger than life. now he’s just an annoying turd who walks and stands funny, and never changes his clothes.

            “how DOES his shirt STAY SO WHITE” *negan left shoulder lowered and bent knee jig*

            “how DO you get the CARAMILK inside a caramilk BAR”

            it’s so cringeworthy man, ugh

          • Boss

            Its not JDM’s fault its the dang crappy writers. Super unrealistic that he is always clean and his bat is brand new every episode. Super unrealistic.

          • Walks With Penguins

            If by “crappy writers” you mean: straight out of the comic, then you would be correct.

        • Walks With Penguins

          To be fair – nobody could portray Negan the way we envision him in our minds when reading the comics. I think JDM is probably comes closest any actor could. I agree though about the over-annunciation and over-swagger. Out of any character from the comic (past, present, or future) he is the hardest to translate on screen. Kirkman said it himself: he never thought Negan would end up on the show (even though he was introduced in the comics after the show had already been airing).

  • Junior Samples

    The mixed race and homosexuality has turned a bunch of us off!!! Sick of that being forced on us in everything on TV and now in Disney kids movies.

    • Michael Huxel

      You are a moron capable of only the lowest speeds of thought, I’m honestly surprised you managed to form a sentence, good for you. Now go crawl back under the rock from whence you came, along with the rest of the piles of primordial ooze that try and pass as human beings. Welcome to the 21st century, this isn’t the Dark Ages anymore. Also, you choosing to watch a TV show means no one is forcing anything on you, you fucking chucklehead.

      • Ravinus

        Feel better?

    • Carlton Fisher

      Just so I’m clear on this–the rampant violence and cannibalism is something you’re completely fine with, but completely normal human beings like you encounter in everyday life drive you away from the show? Does that seem a little strange to you?

    • SpacemanSpliffz

      obvious troll is obvious

    • Ravinus

      So true.

    • Matt

      Hey, at least you have one bigoted homophobe on your side.

  • Carlton Fisher

    Ratings are really only part of the story at this point. Licensing and home video sales are a huge part of the pie, so even if the series begins losing money during it’s original run on AMC, so long as it keeps making money through the other outlets, it won’t be going anywhere anytime soon.

    Why are writers in the horror genre always so obsessed with finding ways to shoot down every single thing they can? God forbid something be popular–especially if it’s not to your individual tastes. We are in a media-rich world right now. If you don’t like what’s on on one channel, you have several hundred other channels, streaming services, and blu rays to choose from.

    • Walks With Penguins

      Also, “ratings being down” does not equate to it losing money or dying. TWD is still a ratings juggernaut, they’ve just dipped slightly – into season 3 territory – which is still huge & still the most watched primetime cable show by a large margin (I believe).

  • SpacemanSpliffz
  • Eleanor A quatrain

    What are the odds AMC fires Gimple after this season? Is there a betting pool going on somewhere?

    • Matt

      The odds of that happening are precisely 0.

    • Scott A. McArthur

      Gimple is basically Kirkman’s lapdog. He was picked by Kirkman because he agreed to just go along with what Robert wanted. This is very little chance of this.

      But it would be nice.

    • Evi

      The show will be a disaster as long as Kirkman’s around

      • Walks With Penguins

        Not following your logic. Do you mean Gimple? It’s Kirkman’s story, why would he be a hinderance?

    • Walks With Penguins

      Am I the only one that think’s Gimple has been an excellent showrunner? I can’t imagine someone running the show better, maybe some better directors or editing choices at times.

  • Rocky Chodha

    The show is amazing period, they have to tie in plotlines, they work with a budget, we really only get 70% of the comic Negan, they work alongside CENSORSHIP, Im really happy with what they can do based on this obstacles. The Eugene Centric episode was great, didn’t see anything wrong with it. How much can you jam pack into a 41 minute episode, 16 episode a year, so what’s the hate about? I guess THE CRITICS are just not happy, cause AMC people/Kirkman aint’ kissing ass, or sending special packages to them, who knows, the politics behind it.

    • Satanzilla

      Yes, people who don’t like something you like can only have dark agendas, they can’t possibly have a different opinion.

    • Walks With Penguins

      I love/am addicted to watching the show (and comics) too, but let’s not kid ourselves – the show is a melodrama. Not necessarily a bad thing, just means they are appealing to a wider audience than the comic was intended for. The writing, I think, is the best it can be for what they are doing which is unlike any other show out there that is theoretically going to run forever (in reality a long time or until ratings drop too low). So it’s easy to see why it gets the hate because people try to compare it to concisely told shows like BB, GoT, Black Sails, Peaky Blinders, etc., when it’s not. It’s a modern-day millennial soap opera (again, not that that’s a bad thing).

  • Every one knows by now that the series will just drag through until the last episode and they’ll have a cliffhanger. Their webisodes are a drag. who wants to come back week after week to hear two lines of dialog?

  • Shawn Sheehan

    The show sucks, its basically Ground Hogs Day. First seasons were amazing but it just drags on and on and on. Same thing happened with Dexter.

    • Boss

      The writing in Dexter was amazing outside of the season with the church. The Walking Dead has the perfect setting and thats what keeps people drawn to it. If they had good writers like in Dexter, Breaking Bad, Game of Thrones this show would have 20 million viewers a week.

      • Walks With Penguins

        TWD suffers (benefits?) from having such a large amount of source material that really can’t easily -or at least shouldn’t – be condensed. BB & GoT are in a different league in terms of writing and really isn’t fair to compare to. They also told/are telling a complete and concise story, while TWD still has 3-4 more seasons until it catches up to where the comic is at now, it will be more by then. Dexter had great writing too (as many premium channel shows do), but suffered from ending 4 seasons too late. It could’ve been a great show had they come up with a great ending (not the one we got) and ended it with season 5 or 6.

  • RedSoxMamma

    The writers are just SO Bad. They turn Carol from a victim into a real survivor, then turn her back into a wishy-washy coward. Why? Daryl was awesome early on, funny & kinda dirty sexy. Now he is just a gross, filthy mope. Whole episodes just slogging along with people we don’t care about. Negan-what a overplayed blowhard. Faking Rick’s death last week-these dopey writers still think we’ll fall for that, for what like the 6th time?
    I never used to miss an episode, now I tape them & end up f-fwding thru 1/2 the episode. I’d love to see them replace the lame writers for next season & maybe the show can come back & be better.

    • Scott A. McArthur

      Carol’s progression kinda feels like the only realistic part of this show right now. She capable but she’s done with all this violence and escalation. She wants to be left alone and let what happens, happen. She’s accepted the world and wants no part of it anymore. I guess you could see that as cowardice, but it’s not, really.

      I completely agree with Daryl, tho. There are times where I feel like he isn’t even a character anymore.

      I really hope you do actually, “tape,” like on a VHS. That would be retro awesomeness.

      • RedSoxMamma

        LOL thanks! DVR it?

      • Walks With Penguins

        I can’t say I agree or disagree about the Carol/Daryl storylines right now as I don’t know where they’re headed, but I can say that characters that have been on a show like this a long time, need to change – good or bad – to ultimately progress as characters or simply to stay interesting. The same can be said for the story in a show like this that has a looooong roadmap and no end in sight. The comics will run till Kirkman dies and the show will eventually surpass it or more likely end it once they’ve caught up reached a natural end point – it won’t be All Out War though, I can say that much. The show will go on way past that just so long as it’s making money – the source material is there.

  • Chris

    God damn. Your hatred for this show is really something else.

    • Scott A. McArthur

      God damn, you’re objective reporting of the show’s ratings is something else!

  • dsxy

    You can’t have endless action every week. Sure, some lazy writing, lots of filler, some truly awful actors but for the most part, it’s an outstanding show.

    If you don’t enjoy it, don’t fucking watch it. You have to be a real sad cunt to persist, hating it, just to go on the internet and bitch about it.

    • ge205

      Be careful what you wish for.
      Some of us complainers have been watching (and enjoying the show) since it first came on. So for 5-6 years, we really enjoyed it. Complainers who continue to watch it are those who have been patient and are hoping the show will return to form.
      But as the show continues to stink, more and more people are giving up on it.
      So again, be careful what you wish for. If enough people stop watching rather than merely complaining, the show will be cancelled sooner than later.

      • Colt

        Maybe it should be. I can’t imagine it going back to the way it was. A few crappy episodes can be expected, but this entire season has been shit.

    • Tea Yo

      I bet you’re a hysterical bitch.

  • Satanzilla

    If FTWD is “Ill-fated” and “shambles forth,” with “only” 2.5 million viewers, surely BD must be demanding the cancellation of “Preacher,” which had about •one million fewer• viewers in virtually every episode that aired in the first season.

  • moebius2249

    The writing has never been great, but the premise carried the show over most of its life. Now the premise isn’t all that interesting anymore, and the show is collapsing under the weight. The few interesting characters have been sidelined, and we get too much time with characters that aren’t all that interesting.

  • deez nuts

    Every show has the same formula and I think people are catching on and bored to death already. The show starts off with 2 minutes of something to good to catch your attention… then follow that up with 30 minutes of commercials with 26 minutes of boring ass drama mixed in… and ends with 2 minutes of something good again to trick you into watching the next week again. Simple. Period.

    • RedSoxMamma

      Great name, just saying. You forgot “& one fake death the writers hope you’ll fall for”

    • Walks With Penguins

      Period?

      • Tea Yo

        Testosteron?

  • Shawn Sheehan

    Its a Blaxploitation film starring Richard Roundtree, the story of a Detroit pimp and his hog

  • Boss

    Doesn’t help that they overshadowed and wasted Abraham’s death. Big blow to the show with his sense of humor missing imo. They go from guns a blazing second half of last season to super slow and boring episodes with only a few main characters in each.

    • Walks With Penguins

      People complained when they only killed off the characters the audience didn’t connect with, now they complain when they actually do something unpredictable like GoT. The comics were unpredictable – the story should be too to a certain extent, without sacrificing good writing.

  • Colt

    The “Richonne” shippers have ruined this show.

    • RedSoxMamma

      Sorry, No. I love Richonne. They been sniffing around each other since she brought him the razor back at the prison & told him “your face is losing the battle”.
      The WRITERS have ruined this show & not by hooking up Rick & Michonne. By ruining the great characters of Morgan & Carol, making them wimps, Daryl is now a boring, filthy mope, remember when he was funny & strong? By slowing the crap out of the pacing & giving us whole episodes about people we don’t care about & making us wait weeks to see what happened to our favorites. By making Negan, who I hear was great in the comics, into a human version of Snidely Whiplash. Don’t go blaming Richonne, when it’s the writers fault.

      • Colt

        I totally agree with you. The time jump of one week real time “two months” WD time killed the flow of the show. We went from Carl being near death to the next scene Rick acting like he doesn’t have a care in the world, wedding ring off, and music playing.

        The writers messed it up, but I think they felt pressure from the Richonne shippers to rush the storyline. It felt forced. The first kiss on the couch was laughable. “Have your mints…let’s have sex.”

        The writers have been giving the viewers the middle finger since season 4. I agree – Daryl is now a wimp. Carol is useless. I’m so damn sick of the bottle episodes.

        I just don’t “get” Richonne. I understand that the two most powerful people in the za would get together, but it just felt so rushed and forced, mainly to placate the Richonne shippers.

        They made Rick look so out of character – the garage kiss, chasing after Jessie, a married woman, even after what went on with Lori, and I think that’s what the Richonne shippers took issue with. He was with Michonne for months, and she was a mother figure to his kids. Then they get to ASZ and he chases the pretty blonde.

        If we have more of a build up…overt flirting rather than her throwing herself at him with “I’m with you” and him having Jessie on his mind, I could get into it. But it seems to me like they know people don’t like the couple, and they’re trying to justify the relationship with “Say Yes.”

        • RedSoxMamma

          Nice reply, thanks. Sometimes you hate to say something for fear people are gonna jump all over you. Good point about him & Michonne, then all of a sudden Rick’s all hot for Porch Dick’s wife. I see what you mean.
          The writers…so bad…

          • Colt

            I’m glad we can have a good conversation about this. On so many other platforms I’ve expressed my opinion only to be called a racist simply because I don’t like the two together. Facebook is the only place people can be somewhat polite – probably because most people are using their real names.

            But other sites, where you can remain anaon, omg. On a good day, the nicest thing I can be called is a racist.

            The writers are killing this show. I’m thinking about skipping 714.

          • Walks With Penguins

            I can’t grasp their relationship for the simple fact of how awesome Andrea is in the comics his wife, and in general. Also, Michonne has some screws loose in the comics, which is partly what makes her such a badass warrior. But I’ve asked people that haven’t read the comics and they say: “yeah, it seems natural, makes sense.” So I think I’m just biased and peeved that they cast a horrible Andrea in the show – that woulda never worked out.
            Also hope they recast Carl in Season 9 when All out War is over for A New Beginning when Carl plays a much larger role after the 2-3 yr. time jump. It seems like he may have less of a presence (or none at all) during season 8 when All Out War is happening – with his dad revealing his contract is up and school etc. etc. – then they recast a good ~16 yo. actor to carry the story heavy stuff going forward. He needs to stay relatively young after (if they do) the time jump for the story’s sake – so this all seems like perfect timing.

          • Mourning what was a good show

            I couldn’t stand TV Andrea. She was so whiny, and Rick would get Shane and The Gov’s sloppy seconds. If TV Andrea and Rick hooked up, I’d stop watching ASAP.

            I just don’t like Richonne. A large part of the fandom doesn’t like it and feels like TPTB are pandering to a small group of the audience. She changed…from someone who could walk away from the death of her son and be independent for so long (“my shit’s never stopped being together”) to dropping her katana and crying “I can’t lose you” like a love struck teenager.

            They’re also the last single people to get together. When they hooked up, everyone else was spoken for. And I find it laughable that the Richonners are saying he was in love with her from the moment he saw her at the gate. Think about that – he had just had a “conversation” with his dead wife, and his eyes were trying to adjust to the light. There were a bunch of walkers, and he was trying to understand why one alive person was there. It wasn’t love…it was “WTF is this?”

            Not to mention that he treated her horribly, was willing to hand her over to The Gov, and after months on the road there was no flirting, nothing to indicate a relationship will bloom. Then they get to ASZ and he mentally shoves her aside and chases the pretty blonde.

            I don’t drink the Richonne Kool-aid, and I’m called a racist.

            Makes sense to me.

  • Kyle S.

    It’s so bad now that the episodes don’t even begin with that same exciting entrance anymore before they kick off with the intro music. It’s always been a dreadful show, well after that awesome season 1, but now it’s seemingly intentionally shooting itself in the foot each week. I swear I’ve been watching it for the past couple years just to see it unravel how I’ve always predicted it would. There is no cure, no one is working on a cure or looking for one AND they’re all infected!!! You cannot have this in a zombie show! You cannot have the cast split up into three groups and only show a third of them per week. You can’t have them only travel withing a 500 mile radius in 7 years of television! You can’t keep building up a character in one episode so you can hopefully garner a tear when you kill him off at the end of that episode. Stop killing off the good extras, especially after you train them Akido for so long and we never even get to see them use it! The most amazing thing is how badly done the character development is. Quite a few actors have come from popular shows and their characters never amounted to anything special or memorable. 3 have come from “the wire” on HBO, these were very memorable characters. They starred in more episodes of TWD yet they are still the characters from The Wire because they didn’t grow worth a crap on TWD. Anyway it’s a bad show. Anyone that watched good programming knows this. But hey it’s a zombie show that’s on at 8pm Sunday, it was destined to be a hit no matter what. The most pathetic thing is they screwed that all up as soon as season 1 concluded. The worst thing about this show is it’s not fun. The zombie genre is always fun…they’re killing that genre. Well at least there’s always Z Nation.

    • Walks With Penguins

      I was taking you seriously until you ended with: “Well at least there’s always Z Nation.” That instantly negated everything you said up until that point for me.

  • MAGLAVERAS VASILIOS

    They seem to forget this supposed to be a zombie series = a horror series but they changed it to a drama series with a little zombie stuff in it…..LOL
    If we wanted to watch drama we would watch…….THE DEAD POETS SOCIETY or FORREST GUMP and not………THE WALKING DEAD.
    We watch the walking dead to see ZOMBIES HORROR.
    How idiotic those beeps are ?

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