Right before Season 3 premieres, “Ash vs. Evil Dead” is dealt another blow.

Earlier this week, Altice USA, the fourth largest cable provider in the United States, dropped Starz and all offshoot channels from its Optimum channel lineup, meaning “Ash vs. Evil Dead” fans who get their cable through Optimum – myself included – won’t find the show when they try to tune in for the Season 3 premiere next month.

“Given that Starz is available to all consumers directly through Starz’ own over-the-top streaming service, we don’t believe it makes sense to charge all of our customers for Starz programming, particularly when their viewership is declining and the majority of our customers don’t watch Starz,” Altice said in a statement.

“Despite all of Altice’s assertions to the contrary, the facts in this dispute are simple. Altice wanted a drastic reduction in price that was totally inconsistent with the market and flew in the face of the record popularity of our programming,” Starz responded, offering a vastly different account of what went down.

Bruce Campbell himself rallied fans on social media to “pitch a hissy” if they want to find out how Ash saves the world in Season 3, directing them to KeepStarz.com. There you can find full information on this particular dilemma, along with everything you need to know about contacting Optimum and trying to get Altice to bring the channels back.

In short:

You can make sure Optimum brings back your favorite STARZ Originals. While every action helps, phone calls are the biggest way to make an impact.

1. Dial 844-71-STARZ
2. Tell Optimum you will switch to another provider if they don’t bring back STARZ
3. Say you refuse to pay the same for fewer channels

Make sure your voice is heard by also taking to social media.

While Optimum customers won’t be able to watch “Ash vs. Evil Dead” through Starz this year, the good news is that they can still watch through the dedicated Starz app, which costs $8.99/month and offers free trials for new customers. So all hope is not lost, even if this news doesn’t exactly bode well for the future of “Ash vs. Evil Dead.”

“The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long-lost daughter who’s been entrusted to his care. When Kelly witnesses a televised massacre with Ruby’s fingerprints all over it, she returns with a new friend to warn Ash and Pablo that evil isn’t done with them yet. But evil will learn to never get in between a papa bear and his cub.”

“Ash vs Evil Dead” Season Three will premiere Sunday, February 25, 2018, at 9 PM ET/PT and also be available for streaming or download on the STARZ app.