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As You’d Expect, Eggo Waffle Sales Rise When New Seasons of “Stranger Things” Arrive on Netflix

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When “Stranger Things” premiered on Netflix back in 2016, introducing an instantly-beloved character with a fondness for Kellogg’s Eggo Waffles, you probably noticed that the Eggo brand was more popular than it had been in many, many years. And indeed, we now know via a CNN report, Eleven’s affinity for frozen waffles translated to big sales for Kellogg.

As the site reports, interest in the Eggo brand had been waning prior to the Summer 2016 arrival of “Stranger Things,” as had overall sales. But Eleven’s love of Eggo Waffles reminded us that we love them too, and the numbers show that many raced out to buy them up for binge-watching sessions.

Sales of the waffles surged in the wake of Season 1’s premiere, and the company again saw a notable spike in sales when Season 2 of the series arrived in October 2017.

CNN details, “The second season of Stranger Things came out in October of 2017, and Kellogg said it led to the most-ever monthly mentions for the brand on social media. Eggo released special waffle recipes paired with each of the season’s episodes.”

When Eggo waffles became a fixture on the hit show ‘Stranger Things’, we quickly leveraged the [resulting] consumer engagement,” chief executive Steven Cahillane recently said. “It sparked conversations. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.”

Naturally, now that most Netflix subscribers are long done with the second season of “Stranger Things,” Eggo Waffle sales have again dropped. The company is hopeful that the upcoming third season, likely arriving sometime in 2019, will again bring in a surge of sales and social media popularity for their frozen waffles.

After all, when Eleven eats Eggo Waffles, we do too.

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

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“Star Wars: The Acolyte” – First Poster for Disney+ Series Teases a Bloody Horror Vibe

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Star Wars The Acolyte

Disney+ is bringing a mystery-thriller vibe to the Star Wars Universe with upcoming series “The Acolyte,” and a bloody official poster has been unleashed this morning.

Additionally, we’ve learned “Star Wars: The Acolyte” will premiere on June 4. Check out the official art below, which replaces a lightsaber beam with a streak of blood…

Bloody violence in the Star Wars Universe? It’s about time! The poster’s tagline reads, “In an age of light… a darkness rises.” Expect the show’s official trailer tomorrow, March 19.

Joining Amandla Stenberg (The Hate U Give) are Emmy Award-winner Lee Jung-jae (Squid Game), Manny Jacinto (Nine Perfect Strangers), Dafne Keen (His Dark Materials), Jodie Turner-Smith (Queen & Slim), Rebecca Henderson (Inventing Anna), Charlie Barnett (Russian Doll), Dean-Charles Chapman (1917), and Carrie-Anne Moss (The Matrix).

“The Acolyte” is a mystery-thriller that will take viewers into a galaxy of shadowy secrets and emerging dark-side powers in the final days of the High Republic era.

A former Padawan reunites with her Jedi Master to investigate a series of crimes, but the forces they confront are more sinister than they ever anticipated.

The High Republic saw the Jedi Order at its prime, centuries prior to the events of Star Wars: The Phantom Menace.

“The Acolyte” comes from creator, showrunner, and executive producer Leslye Headland (Russian Doll). The executive producers are Kathleen Kennedy, Simon Emanuel, Jeff F. King, and Jason Micallef. Rayne Roberts and Damian Anderson are producing.

“Star Wars: The Acolyte” will stream exclusively on Disney+.

Star Wars The Acolyte poster

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