‘Grave’ Devs Take a (Hilarious) Stab At Guerrilla Marketing


The folks behind the surreal survival horror game Grave have released a new video that offers a behind-the-scenes look at their strategy to get unsuspecting strangers to spend their tax returns on their game. In an ideal world, everyone would just buy Grave, because it’s a fantastic game that’s as unsettling as it is weird.

Thankfully, some people need to be sold on it, and it’s because of this that we got this amazing video.

There are only eight days left in the game’s crowdfunding campaign, which, for some reason, is still way short of its $30,000 goal. You can help remedy that by supporting it on Kickstarter.

And here’s my playthrough of the game’s demo, in case you missed it the first time around.