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Avatar “Bloody Angel” Music Video Premiere

I’m really excited to bring you this video! I’ve been digging the absolute hell out of Swedish carnival-esque metal band Avatar for the past couple of years and I’m really excited for their upcoming album Hail The Apocalypse, which comes out tomorrow (pre-order here).

In anticipation of tomorrow’s release, we’ve teamed up with the band to bring you the exclusive music video premiere for their song “Bloody Angel”! The video, directed by Johan Carlén, shows a man who seems to have the choice of life or death for people he’s never met. Meanwhile, vocalist Johannes Eckerström plays an ever watchful entity that haunts this man, who appears to be emotionally devastated by the choices he makes. It’s surreal, it’s beautifully done, and it’s something you should all check out below!


Avatar online:
Official Website

Tour dates:
May 13 The District Sioux Falls, SD
May 14 Varsity Minneapolis, MN
May 15 Majestic Madison, WI
May 16 Concord Music Hall Chicago, IL
May 17 Columbus Crew Stadium Columbus, OH
May 19 Capones Johnson City, TN
May 20 Soul Kitchen Mobile, AL
May 21 Iron City Birmingham, AL
May 22 The Station Broussard, LA
May 24 The Door Dallas, TX
May 26 Sunshine Theatre Albuquerque, NM
May 27 Sunshine Studios Live Colorado Springs, CO
May 28 Summit Music Hall Denver, CO
May 30 Knitting Factory Boise, ID
Jun 01 Knitting Factory Spokane, WA




  • Guest

    As always, an visually fascinating video to a pitch perfect song.

  • Jaron Talotta

    As always, a visually fascinating video to a pitch perfect song.

  • Walder Frey

    Album is really great! 8/10! One of the best this year, as great as Insomnium – “Shadows of the Dying Sun” but not so total-awesome like The Unguided – “Fragile Immortality”. And can’t wait new albums this year from Sonic Syndicate and Septicflesh! We have a f***ing great music year!!! (but Crematory’s “Antiserum” was a big disappointment for me)

  • Daniel Knösel

    I guess there could’ve been another cool thing at the end of the video. Johannes (as the ‘monster’) sits in that office. Somehow a little smiling. And in the last few pictures one could see Johannes stamping the file of that other guy, who normally works there. Could’ve been another ‘in-your-face-ish’-moment ^^
    except for that I fucking love that video. The message is so true… the song and the video is really really well done… Love it.

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