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“Ash vs Evil Dead” Promo is a Commercial for Shemps, the “Sexiest Beer Around”

Stare deeply into Ash’s eyes…

Starz just shared this hilarious faux commercial for the official beer of “Ash vs. Evil Dead”, which returns for a third season on Feb. 25, 2018.

The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long-lost daughter who’s been entrusted to his care. When Kelly witnesses a televised massacre with Ruby’s fingerprints all over it, she returns with a new friend to warn Ash and Pablo that evil isn’t done with them yet. But evil will learn to never get in between a papa bear and his cub.

The wickedly gore-filled series stars Bruce Campbell as Ash Williams, the chainsaw-wielding anti-hero tasked with saving the world from evil; Lucy Lawless as Ruby, the unpredictable foe and occasional ally who has strong ties to the origin of the “Necronomicon;” Ray Santiago plays Pablo Simon Bolivar, Ash’s loyal sidekick and eternal optimist; and Dana DeLorenzo returns as Kelly Maxwell, orphaned in Season One and ready to kick some evil ass.

The Evil Dead original filmmakers Sam Raimi, Rob Tapert and Bruce Campbell serve as executive producers on Season Three along with Ivan Raimi and Rick Jacobson. Mark Verheiden serves as Showrunner with Producer Moira Grant.

Don’t think, drink Shemps, the sexiest beer around.



  • Will Coors

    I can’t wait!

  • Alanmac

    Awesome ad!!!

  • Saturn

    Oh will this frickin’ year get to February already…..

  • xcalibrate ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Whilst I’m looking forward to this season of AvE, I’m certainly not encouraged that there will be a 4th season. Which would be a crying shame, as AvE is a great series.

    • Saturn

      I don’t know – I have a funny feeling that (unless tragedy strikes any of the main players of the ED franchise) that it will run for the 5 seasons as planned – perhaps picked up by another network, perhaps on the same network.

      In a perfect world, we WILL get all 5 seasons – which would then lead into a new cross-over event movie with Ash & Mia – perhaps time-travel is used again, or, it will be a multiverse thing where Ash is dragged kicking and screaming into Mia’s world, where it will turn out that the whole “he is coming……” thing wasn’t to do with the main man deadite who was rising at the end of Evil Dead, but was actually referring to Ash…This multiverse then could be used to explain the 2 different endings of Army Of Darkness, that they actually both happened, and the reason why Ash wasn’t quite sure where he found the book – perhaps this tv version of Ash is a different one to the one in the movies, and due to the resurgence of the evil is having memories from various incarnations of himself across the multiverse

  • Necro

    Come on February! And please just run the 5 seasons Starz! If not I hope they could squeeze out a feature film since Fede Alvarez isn’t going to do a sequel to his fantastic 2013 film anytime soon or ever!

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