Sony has detailed some early monetization plans for their upcoming post-apocalyptic survival MMO H1Z1, and it seems pretty reasonable. The game won’t take the pay-to-win approach championed by similarly themed games like Infestation: Survival Stories (formerly The War Z), but it will have some optional microtransactions, such as wearables, emotes, and extra character slots.
“We will be selling wearables. We felt like this will be a good, fair revenue generator. However – we recognize how important finding wearables in the world is so you’ll be able to find and craft a lot of stuff. We agree that’s something important. We’ve also come up with a pretty awesome idea to let players who kill other players loot stuff.
We will NOT be selling Guns, Ammo, Food, Water… i.e. That’s kind of the whole game and it would suck in our opinion if we did that.
Nor will we sell boosts that will impact #2.
Emote Pack – of course we’ll have the basics for free. But we felt like this is another good and fair revenue generator.
Character slots – feels reasonable.
Crates – You can find crates sometimes in game. They’re filled with random cool stuff from the store. We’re considering letting you see what’s in them before you buy a key (ala Dota 2.). This idea isn’t fully locked yet.”
It sounds like they’re really taking into account what players want to see, and specifically what they don’t want to see. That’s a good start.