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Excellent Marketing for Jordan Peele’s ‘Us’ Continues With This Killer Movie Theater Standee

Published

5 years ago

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Every step of the way, the marketing for Us, Jordan Peele‘s “new nightmare,” has been exceptional, kicking off with one hell of a trailer that was followed up with this week’s creepy poster art (you can find that below). The team even sent out pairs of golden scissors to members of the press around the holidays, which look to be an important prop in the movie.

Via Twitter’s @TravisTheGrimm today, we’ve got a look at the movie theater standee for Us, which cleverly plays with the doppelganger theme by appearing, at first glance, to show an image of a normal, happy family holding hands. But when you move over to the other side, the photo cleverly transforms into an image of the family’s creepy doppelgangers.

Too cool. Keep your eyes peeled at your local multi-plex!

Set in present day along the iconic Northern California coastline, Us, from Monkeypaw Productions, stars Oscar winner Lupita Nyong’o as Adelaide Wilson, a woman returning to her beachside childhood home with her husband, Gabe (Black Panther’s Winston Duke), and their two children (Shahadi Wright Joseph, Evan Alex) for an idyllic summer getaway.

Haunted by an unexplainable and unresolved trauma from her past and compounded by a string of eerie coincidences, Adelaide feels her paranoia elevate to high-alert as she grows increasingly certain that something bad is going to befall her family.

After spending a tense beach day with their friends, the Tylers (Emmy winner Elisabeth Moss, Tim Heidecker, Cali Sheldon, Noelle Sheldon), Adelaide and her family return to their vacation home. When darkness falls, the Wilsons discover the silhouette of four figures holding hands as they stand in the driveway. Us pits an endearing American family against a terrifying and uncanny opponent: doppelgängers of themselves.

Us arrives in theaters on March 22.

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Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

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‘Drop’ – Violett Beane Joins the Cast of Christopher Landon’s New Thriller

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14 hours ago

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April 18, 2024

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Pictured: Violett Beane in 'Death and Other Details' (2024)

Christopher Landon (Happy Death Day, Freaky) is staying busy here in 2024, directing not only the werewolf movie Big Bad but also an upcoming thriller titled Drop.

The project for Blumhouse and Platinum Dunes is being described as a “fast-paced thriller,” and Deadline reports today that Violett Beane (Truth or Dare) has joined the cast.

Newcomer Jacob Robinson has also signed on to star in the mysterious thriller. Previously announced, Meghann Fahy (“White Lotus”) will be leading the cast.

Landon recently teased on Twitter, “This is my love letter to DePalma.”

Jillian Jacobs and Chris Roach wrote the script.

Michael Bay, Jason Blum, Brad Fuller and Cameron Fuller — “who brought the script in to Platinum Dunes” — are producing the upcoming Drop. Sam Lerner is an executive producer.

THR notes, “The film is a Platinum Dunes and Blumhouse production for Universal.”

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