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Why ‘Blair Witch’ is so Important and Exciting to so Many People

Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999. Our own Brad Miska saw it several months ago and hailed it as the, “…game-changer horror fans desperately have been waiting for” and saying that it, “…breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here.

This news set off what can only be described as a detonation of excitement across social media. There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder.

As I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. What follows are my own personal thoughts and opinions.

I remember when The Blair Witch Project was coming out. They hype around the movie was absolutely insane. It was written about in high-profile magazines, it was spoken about on talk shows… It was the water cooler hot topic discussion for a while and all for very good reason. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time.

But what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. This tactic was done through absolutely genius marketing that simply cannot be replicated these days.

You see, when they were pushing The Blair Witch Project the internet was a vastly different place. Google had been around for only a year and people were still using services like AOL or search engines like Yahoo, AskJeeves, Lycos, etc… Something to keep in mind about these search engines is that they weren’t exactly too hot at bringing the most accurate search results. The search engine game was still being worked on, something that Google was nailing but still building the user base for.

Not just content to create their own website, which is still around, I remember there being other websites created that corroborated the events in the film and added to the mythology. So what happened is that I went to search for “The Blair Witch Project fake or real” and the results made it seem like it was actually real. Furthermore, if you went to IMDb and searched for the stars of the movie, they were listed as “missing, presumed dead” (source). The studio planned it all this way and pretty much everyone fell for it, hook, line, and sinker. It was nothing short of incredible.

The marketing ploy worked and the film, which had an estimated budget of $60,000, went on to earn nearly $250 million worldwide, making it one of the best return-on-investment films ever released.

These days, search engines are so efficient that any attempt at creating a hoax will quickly be sniffed out and labeled as such. Snopes is almost always the internet user’s best friend but sometimes, just sometimes, it can be a real stick in the mud.

One question that I saw come up a few times (not often, mind you) on social media was essentially a rephrasing of, “Who cares? What does it matter?” After all, Blair Witch 2: Book of Shadows was critically panned (although there are those who defend it), so why should people be excited for a third film that took 16 years to arrive? Honestly, those are fair questions. For many people, The Blair Witch Project wasn’t something they were a part of. Perhaps they were too young to appreciate the brilliance of the marketing. Maybe they never watched the original until found footage became a huge thing, so it felt like it couldn’t really compete against films like Paranormal Activity or [REC], which moved at a far brisker pace and definitely brought more in the way of visual trickery.

But what I’m seeing here is much the same as what I saw when Jurassic World or Star Wars: The Force Awakens came out. The high school and college kids who saw the first film in theaters have aged to the point that they might have kids that are old enough to see Blair Witch with them. It’s not just a horror movie, it’s a celebration of nostalgia while simultaneously passing the torch on to a new generation. For many, that alone is something worth celebrating. That is something to be excited about because it’s a chance to connect to our own youth and relive those days when we felt terror. Only this time we’re not alone.

Last night the horror community bonded over this reveal and it was a glorious sight. It was the kind of event that reminded me how our passion can surpass our differences. Sure, we may not agree on the worth of remakes and we definitely don’t always see eye-to-eye when it comes to the use of CGI over practical FX. But those can all be put to the side when we recognize that there is the potential for a great story, one that will shake us to our core.

That’s the power of Blair Witch. That’s what it awoke in all of us. Whether the world agrees with Brad’s review or not after September 16th doesn’t really matter. What does matter is that nearly all of us came together in joy and hope that we’d be seeing something special. That right there made it all worthwhile for me.

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77 Comments
  • alwayswipetwice

    Much love! I’ll be rejoicing in this news up until its release and well after too, I’m sure of it. Like you mentioned, the marketing campaign was amazing, but what made it terrifying, imo, is ironically what people complain about — “nothing” happened and we never see anything. The aimless wandering makes it feel organically like found footage. That lack of traditional structure is what sold it as being real. And the fact that we never see anything means it could have been a witch, or more bone-chillingly realistic — it could have just been other people tormenting them (like The Strangers). Not knowing is pure Lovecraftian horror, so it blows my mind how many people scoff at this aspect of the movie when the unknown is the scariest thing of all.

    • This is my one and only concern with this new film. What I absolutely love about the original is that nothing is shown, it’s what makes it so unnerving to me. I still get a little freaked out after watching the original because it makes me question what may be watching me from a dark corner of my yard when I step out for a smoke at night. The story that Heather tells about Coffin Rock is scarier when I create the images in my head. I just hope this one doesn’t show too much. I am beyond excited for this, but I just hope it at least tries to retain the same vibe. I literally think of Blair Witch every time I hike, every time I camp, I just hope it doesn’t remove the mystery all together.

  • thegunshow

    I had a similar experience with the film’s marketing. I remember being hyped for months before the movie came out and doing endless searches on the internet for information. Unfortunately, all that expectation worked against me and the actual movie couldn’t live up to my imagination. I never believed the footage was real, despite the marketing’s best attempts, and when I left the theater, I couldn’t help but think, “That’s it?” Still, I have a massive appreciation for the concept of BW, and I am genuinely excited about this sequel. I’m doing myself a favor though and avoiding all trailers this time. My hope is that the movie goes further with the concept than the first one did while still managing to retain its mystique. That’s a fine balance, and may very well be an impossible task, but just maybe they knock it out of the park.

  • Uter

    I was quite excited for the original, and then somewhat underwhelmed. The marketing kind of hyped it up to be something it could never live up to. In that way, the marketing may have been too good. The article illustrates that a large part of the attraction was the immersive experience that was built around it and not necessarily the movie itself.

  • KLD

    Just saw the preview for ‘The Woods’ in the theater with my nephew before the new Purge movie. We both got pretty excited by the preview and agreed it would be awesome if they would eventually do a Blair Witch sequel… ha, nicely done Lionsgate.

  • Grimphantom

    You said it yourself, the brilliance of the marketing is what helped this movie became so popular back then. I remember hearing it when i was in my teens and hear so much about it and i was curious but not something that i go too hype about it like others and when i finally saw it on cable or rent it on VHS i can’t remember i was just bored until the end with the house but not even that was scary.

    Pretty much the marketing and behind the scenes of the movie made it interesting, alot more than the actual movie. If this new version is the so called “game-changer horror fans desperately have been waiting for” well lets see what happens on September 16.

  • I was a burgeoning horror nerd at the time of BWP’s release. I was soooo excited and me and a group of friends all went to see it opening weekend for my birthday (I even had a Blair Witch cake). The end truly chilled me, but we all walked out considerably let down…that is until later that night. It didn’t take long to realize that this subtle film had left a lasting impression. We were all pretty freaked out and unable to sleep too soundly the next few nights. BWP was a ground breaking film, whether you were a fan or not. It was a genuine game changer for not just horror but indie film as well. I’m beyond amped for this new film, and if its impact is only half that of the original’s on the genre than I’ll be more than happy.

    • Creepshow

      I brought friends home after the movie. And they all hauled ass to their houses. Fast walking/jogging through the darkness, to get to get to their front door. I was laughing my ass off….until I returned home alone, and did the exact same thing.

    • alwayswipetwice

      The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.

      ^^Lovecraft knew his shit. And Sanchez took note of it.

      • Creepshow

        You busted out that quote to me a while ago, and it never loses it’s meaning. It’s such a great way to explain certain fears people share. Much respect to my main man, Alwayswipe.

  • CreepShowTwo

    Not excited its a blair witch movie, but im in because i believe in Adam wingards style and love for the genre. But…bothing could top the marketing the first one had. That was brilliantly done.

  • Creepshow

    I heard some of the hype prior to the film’s release, but that wasn’t what pushed me over the edge to see it. I was reading a Rolling Stone magazine or some shit while waiting at the barbershop. One of the writers said only 5 words for his tiny sum up. And they were…”Left me a quivering mess.”
    And that was all I needed to hear.

    • Simon Allen

      Do you know u have a little brother/clone underneath u ????

      • Creepshow

        Imitation is the greatest form of flattery.

        • Simon Allen

          Or you have a stalker ……

          • Creepshow

            Who knows. Maybe you will also be unlucky enough to have a Simon Allen Two… one day?

          • Simon Allen

            Hey they say you haven’t really mage it until you have your own stalker .

          • Creepshow

            Oh lucky me, I guess.

  • Khy

    I was around nine when the original Blair Witch Project came out but I remember the buzz and my older brother who was like fifteen at the time kept talking about it and hyping it up and finally my family decided to rent it when it landed on VHS from Blockbuster. Needless to say, me being so young I really didn’t understand anything that was going on really and found it boring and my parents completely loathed it and my brother was disappointed. Still to this day every time we go see a found footage movie my dad will ask me “This isn’t like that Blair Witch mess is it?” lol.

    So anyway. years later when I got older- I’ll say around sixteen or seventeen, I decided to give The Blair Witch Project another try. So I rented it on DVD (Blockbuster was still a thing lol) and decided to watch it in the basement in the night- completely alone and without any distractions. When I tell you the movie blew me away- it blew me away! I was completely riveted at what was transpiring on the screen and it had me totally transfixed. After the movie then I watched all the features and different mokumentaries about the lore and backstory and it all just enhanced the experience. Of course I knew by then it was all bullshit(this was circa 2006/2007, so the internet had long called bs) but just pretending in my mind that it was real terrified me. I loved the Blair Witch Project. I also enjoyed the sequel for what it is- an over the top exercise in fuckery, but still a good time.

    Now ten years after that I am extremely excited to watch this new Blair Witch. I think this film will not only introduce a new generation to the series but also win over people who weren’t pleased with the original film back in 1999. My dad will of course roll his eyes and stomp his feet when I drag him to see Blair Witch in September but I have a feeling this one will completely change his mind.

    • Creepshow

      Great story Khy. When I saw Event Horizon in the theater, I was like whoa, that kinda bugged me out. Maybe horror has a comeback in it? And then Blair Witch came out. And when the lights came on after the movie, everyone in the theater was either silent or giggling in terror. After all the 80’s & 90’s shlock, this was what finally scared me again.

      • Khy

        Event Horizon was awesome, I just recently discovered it about two or three years ago. I came late to the party but man- great movie!

        • alwayswipetwice

          We’ve had such wonderful things to show you!

        • The Drucifer

          Getting to see it at the end of the month at the Alamo. sae it in the 90s in the theater and it traumatized me.

  • Maxime C

    I was only 6 when it came out so was not aware of the whole hype thing. But I remember recording it on an old vhs tape the first time it aired on TV. I was scared as sh*t! Loved it. Way more effective than all the jump scares that are used nowadays.
    Then when I first saw BW2 in theaters, my reaction was negative. Now…I tend to find good things in it. Still thanks to what horror is showcasing now.
    Anyway, veeeerrry looking forward to this. I expect it to be good.

    • Vader the White

      I was also six and I vividly remember the hype.

      • Maxime C

        Good for you Vader!

    • Adrian Sewell

      I was 6 years old as well. Look at us 90s baby’s lol
      But seriously though I remember the VHS tapes and posters of course but didn’t watch until years later. I still can’t really watch it alone again it just scared me too much

  • WOLF

    Overhyping isn’t a good thing. If you call something groundbreaking, game changer etc it better be. People can be disappointed with good movies because of over hype. And while yes you can blame the viewer, it starts with these early reviews that set the bar too high. And yes, it does matter if most people agree with Brads review because of the claims he makes.

    • Vincent Kane

      And that’s the reason to this day I have never watched Avatar(Cameron’s). Haha.

  • Flu-Like Symptoms

    Gonna be great if Heather is found in the backyard of that house growing pot.

    • THGrimm

      Amidst all this serious discussion, your comment brought me immense elation and I laughed too hard hahah. Thank you

  • Vader the White

    I was six-years-old when The Blair Witch Project came out. I remember that it was just everywhere and it saturated the pop culture of the day. I even remember a year later when Book of Shadows: Blair Witch 2 came out and my mind was working on ideas based on that title. It wasn’t until I was in high school that I found a copy at a Dollar Tree and I bought it. I even watched the mockumentary Curse of the Blair Witch before I actually watched it. I initially found the film boring, despite the fact that I had a nightmare of evil surrounding my house. Not a physical entity, but more of a metaphysical cloud of evil. The film grew on me after that over time. I can see why many don’t like it, but I see why many do. And it has remained a film I’ve been obsessed with ever since.
 I later saw Book of Shadows after finding it at a local Goodwill. I knew it wasn’t found footage, but I wasn’t going to let that cloud my judgment. I went into it with an open mind. Unlike the first film, I still don’t like it. I do think it would have been much better if it hadn’t been mangled by Artisan.
    When it comes to this new film, I was already interested when it was The Woods. Now that I know what it really is, I am incredibly excited.

  • [ECW]Dangerous Motherf*cker

    to me,the thing that made BWP famous and loved(and hated) is what will make the new one flop.
    the absence of childish gore,the fear of the unknow,the amateur vibe.
    all this will lack in this new attempt to recreate something perfect.
    some things need to stay in the past,cause they’re built for it.

  • Khy

    I hope theaters are going to do a trilogy marathon of all three films September 16th. I’d love to go to a triple feature of The Blair Witch Project, Book Of Shadows, and Blair Witch.

  • The Drucifer

    This movie was filmed in my backyard(literally half a mile from my house) and took place a few miles from my dad’s house. It was codirected by a local. To say it was/is important to me is an overstatement. The mythos, the Ben Rock tv docs that throw monkey wrenches into the supernatural aspect of the story, so damn good.

    I got to see it in DC about a month before it came out and as the credits rolled they held turning the lights on for maybe a minute and the 300 pound muscle man behind me started fidgeting and cursing them wishing for the light. The audience bought it hook line and sinker. Fuck, last year I saw someone pick up the DVD and excitedly tell their friend that this happened and she went to school with the girl who disappeared. Suckers.

    It will never be replicated, ever. It seems to me that a lot of the backlash comes from it not being real. Ppl were pissed they didn’t get to see a snuff film. this new one has a lot to live up to.

    That was a ramble and a half.

    • OmarComin’

      You must have a big backyard.

      • The Drucifer

        It was literally filmed within 3 miles of my home. I would go fishing there.

        • Mike Barnett

          Well that story took an interesting turn.

          • The Drucifer

            Thanks, I didn’t know if I pulled off the third act twist. Was there enough set up for the payoff to work? Was it too easy to guess?

  • James Allard

    Maybe now Hell will freeze over and we will see the original intended director’s cut of Book Of Shadows… https://www.youtube.com/watch?v=hAkmHSzUIHQ

    The original is such a point of contention but… there is always a but, right?… the fact is that it was, for all intents and purposes, the same kind of event as the original Human Centipede. It didn’t (and doesn’t) matter if you loved or hated them, what mattered was that you didn’t have to even see them, you knew about them, everyone knew about them… even people that weren’t internet geeks or horror fans.

  • Simon Allen

    I thought it was shit ( the original ) when i saw it when it first came out mainly because it had been so over-hyped .
    Not too long after i watched it again and really appreciated it for the brilliant , original and innovative classic that it is and Heathers performance id the glue that holds it all together.
    The arrival and the reveal of the the sequel (2nd) is nothing short of a miracle and moments like this really make me glad to be alive .

  • Jack Fyrebourne

    As a horror lover who is sick of sequels and remakes, I feel incredibly cheated by the deceptive marketing that was employed here. I would never have got behind this film had I known it was just one more attempt at reviving a tired, old franchise. At this point, I don’t care how good a film it is, the producers will not get a dime of my money. This is just further proof that Hollywood is completely out of ideas. Not only are they recycling old ideas, now they are lying about it.

    • The_Gentleman

      Grow up

    • Khy

      LMAO Yet you were jumping up and down when it was a Blair Witch Rip off named “The Woods” but now that it’s actually revealed as Blair Witch, you’re mad? LMFAAAAOOOOO

    • Darnell

      You are ridiculous

    • Mike Barnett

      Stop typing and go make your own better movie then. Jeez.

  • Boonraiser

    As stated in the above article, the first movie had perfect timing for the type of marketing they employed and the movie was quite innovative; being a found footage movie. There weren’t many at this time. I didn’t mind the movie as it definitely succeeded in what it was meant to do. Get people talking and thinking about movies in a different way. I was 19 when I took my girlfriend to the theatre, (quite hung over and a bit spacey from a late party). I haven’y seen it in probably 15 years but don’t think I could make it through a sitting.
    This new one looks ok I guess. I do like Barrett and Wingard so I’m sure it will be well made. Doesn’t make sense to make it a found footage movie, (done to death) since nobody will be fooled into thinking it’s real. At least the new one won’t be as nauseating to watch on the big screen.

    • OmarComin’

      I brought my blowup doll too. I didn’t even have to buy a second ticket!

  • The_Gentleman

    I’m thrilled for this. And for those below who say it will flop, you’re being dumb and not thinking. Please stop that. This thing didn’t cost much. Based on name recognition alone it will open well. If it’s as good as I think the trailer shows, it’ll be a hit. Sure, a lot of people don’t like the original and that’s fine. I get it. But a lot of us do. It’s opening in a slot where it’ll have the weekend almost to itself (Snowden and Bridget Jones’ Baby are the other openers). Halloween hype will be starting. If it’s good it’ll hit and it’ll have legs into late October. Do not underestimate the fan base or the younger kids who’ve grown up on and love found footage.

  • Hamp69

    The marketing of the original movie was genius, the movie itself sucked and gave people motion sickness.

    • Saturn

      It didn’t give me motion sickness – and I loved it.
      Was it as great as something like Halloween or The Exorcist? No, far from it.
      But, whether you liked it or not, it’s just as influential as either……

      • Hamp69

        It is influential, I just really hated it when it came out because it didn’t live up to it’s hype IMO.

        • Overton Green

          I thought it lived up to the hype and surpassed it. I feel it’s one of the 10 greatest horror films of all time. I struggle to leave it off my top 10 in terms of it’s influence and impact to the genre.

          It was truly terrifying IMO.

          • Man’s Ruin

            It’s so influential because it’s actually a kind of return to form for the horror genre. “Dracula” worked so well with its original audience because its epistolary form made it seem authentic and grounded in the “real”;TBWP simply returned to the idea of first person, real-time narrative but updated it from letters and diary entries to handycam video. It’s a phenomenal film, and still under-rated.

        • Saturn

          How often do they,really?

  • MikeOutWest

    I think the original film was flawed but the build-up and execution of the finale was excellent. It drew upon a story told to the group early on, and if you weren’t paying attention you wouldn’t understand that final short. I was paying attention however, so seeing Mike stood in the corner like a scared little boy made my stomach lurch. I could literally feel my insides drop as my mind processed what it meant. I have no real gripe about a new Blair Witch film but I think its a mistake to link so explicitly to the original protagonists – especially introducing the possibility that Heather is somehow still alive – surely that directly affects the power of that original ending.

  • Mr. Dry

    I woke up yesterday with the news about The Woods being Blair Witch and it’s been a while since I’m this thrilled about a horror movie announcement, this really feels like an event, it’s like years and years of horror nostalgia fell over me. Great article by the way.

    • Khy

      LOL I love your avatar

      • Mr. Dry

        Thanks!

  • Aaron Johnson

    The original scared me like no other film has scared me before or since. I was flat-out traumatized by it. I avoided woods and trees for that entire summer and still can’t shine a flashlight into trees without thinking about it. TBWP was a litmus test for everything you brought in the theater with you. If you have zero imagination, you will see shaky camerawork and sticks and handprints. I put myself in that tent with the characters and brought all of my own personal bogeymen with me who are far more terrifying than anything special effects can create. The raw, real, unnerving intensity of seeing it that first time in a humid, art house theater in Minneapolis is something I will never forget. The ending gets all the credit, but the ending is nothing without the disturbing, helpless, doomed progression that precedes it. I walked out of that theater with my knees shaking, my palms sweaty, and I felt alive.

    • Dustin O’Neal

      So well put. Exactly on point with the imagination argument–I think some viewers have the ability to treat horror films as a vessel, a safe place to experience very personal fears, but some viewers are just dudes who are scared as hell of having their balls sawed off in a dimly lit basement.

  • Aaron Johnson

    The other thing I would like to say is that this is marketing genius and I hope it continues. This is just like what happened with “10 Cloverfield Lane”. It got me wondering what would happen if they suddenly sprung something like Star Wars 8 with absolutely no warning. Say we woke up tomorrow and we’re told it’s done and it’s coming out on Friday? I think the Internet would literally explode.

    • zombie84_41

      LOL I like when they do that though Clover is turning into that. I think god particle will be CLOVER 3

  • zombie84_41

    Why is everybody so excited for this ? LOL the first two were awful. Please somebody tell me what is scary about a shaky cam, adults screaming at nothing, a rubber ear, and a dude in the corner doing nothing. Because thats all the first one was. The 2nd one was just a joke too. So I want somebody who’s not a critic, and doesn’t get scared easy who did see this and tell me its scary and worth it. Because lately when people get all hyped up over scary films they are never scary like THE WITCH a perfect example on which everyone loves it. Yeah it was a good period piece blah, blah, but where were the scares. Shit I would take a few mental scares, but it didn’t even do that it made me jump once in the barn with the witch and thats it. To me a scary movie is something that messes with the mind for years and shakes you to the core make’s you panic, makes you feel iky, make’s your hear race, and that feeling that when its over you feel like someone is watching you you feel your hairs raise. This has only happen to me about three times in my 32 years. Now the first film isn’t even a horror movie but it shook me to the core so much that I felt sick for weeks. THE DAY AFTER — The movie about the nuke that movie still to this day freaks me out. The Fourth Kind used to scare me. But I want a movie like the day after that shakes me to my core. Now I’m hoping to god that everyone is correct with the BW and that it is what everyone saids and not some stupid ass knock off. I have HUGEEEEEE FAITH in Adam And Simon YOU’RE NEXT was a wonderful movie which turned the whole HOME INVASION films on its head. The twist’s were very new and fresh and it was very clever too. Then there was THE GUEST a very tense movie as well and something you didn’t expect. So I’m trust that these two know their shit. Also They did a wonderful job in VHS 1 & 2 segments and their segment in ABCS OF DEATH was awesome too. So I really want to believe the hype and want to love BW but I can’t esp since TBWP was awful nothing redeeming about it. This is just how I feel, I know people will bash my comment I honestly don’t got time to deal with imature adults so say what you must. But Admit that there is nothing great about TBWP. If you can fine anything thats good then please tell me.

    • Khy

      Uh…it’s called opinions and taste dude. It’s not that damn serious.

    • OmarComin’

      It’s because it’s what’s called an “event” movie. It brings lonely people together and makes them feel connected. They like it because everyone else does and can feel a bonding popular people feel with things like sports.

      • zombie84_41

        Lol that’s depressing.

    • DannX68

      I’m the opposite, I am looking forward to this but HATED You’re Next.

      • zombie84_41

        Lol. Well to be honest. I hated it too, but I revisted it and to be honest it was actually a solid movie. But I will see blair witch regardless I’m hoping it will be scary and good and not just a cash out gimmick.

    • Roberto Alvarez

      Dude, we have our opinions. If you don’t like it fine but don’t act like your opinion is definitive. Don’t talk about immiature adults when you have no maturity yourself. Geez.

      • zombie84_41

        Movie sucks plain and simple can’t change my mind about it won’t ever change my mind about it. It was just awful maybe if I lived in the country surrounded by woods I would of been scared LOL. But 17 years ago it did nothing for me, and now it doesn’t do anything for me. But I’m not here to tell you not to like it, I’m sure you hated The Fourth Kind and didn’t think that was scary, and I thought that movie was really scary and intense. Its like you what you said dude we all have our opinions. But I just wish that for once they make an actual legit scary movie.

  • Vincent Kane

    I loved the original for a few reasons. It was something I had never seen before as far as found footage. Also the marketing of it being “real” was great until you found out it wasn’t. I’m not saying it is without its flaws but it was one of the only films that stayed with after I watched it. The reason why is because it succeeded at what a lot of movies don’t and that’s a vague ending and not an over explanation of the “bad guy”. It could have been the witch (which wouldn’t be scary to me) or it could have just been some drunk rednecks messing with them (if you have ever seen Deliverance, then you know what I mean and that’s truly scary). For a week or so after seeing the film, I remember looking over my shoulder while walking to my truck at night. Haha. However, one downside is that,IMO, it hasn’t stood the test of time well to me. BWP is not one of those film I have watched many times. Maybe 3 times tops but that first viewing was a great experience. This new one looks like it will be fun.

  • THGrimm

    I’m in a similar crowd with others here, as I was 6 when The Blair Witch Project came out. I didn’t get it then, but my mom and dad did; especially my dad. He left for work when it was still dark out and he still tells to this day that he was so freaked out going to warm up his car in the morning after seeing that movie lol. When I went and re-watched again a couple years ago I was mortified. I felt the Blair Witch crawling underneath my skin afterwards and was sufficiently scared. Then I went and read all the lore and stories behind it and it enriched the whole thing for me. I felt this film looked hollow by The Woods trailer, but now I’m ready! I’ll be there!!

  • Overton Green

    The Blair Witch Project is one of those forever debated films because it’s so divisive. I think if you are the type of person that can immerse yourself in what you are watching (and this is not something everyone can do), then you will probably love it. If you are not someone that are able to mentally immerse yourself into what you are watching then you will hate it.

    I find that there isn’t enough discussion when it comes to the horror genre about viewer immersion. So much is spoken about directors being able to immerse the viewer in the film but little is talked about when it comes to the viewer being able to mentally immerse themselves into what they are watching.

    Movies like TBWP, PA require you to immerse yourself in the film. If you are unable to do it you will probably not enjoy it.

    I read an article a few years ago about surface viewing verses immersion viewing. It was mainly about how women brains are able to immerse themselves into what they are watching to far greater and deeper levels than men. Which is why movies that are meant to be emotional grabs like “Beaches”, and “Steel Magnolias” are able to evoke such emotional responses from women.

    I really think that mental perspective is a major factor in terms of if someone will enjoy a certain type of horror film.

    • Khy

      So well said!

    • Agreed. I find it hard to get people to appreciate these kind of films (not just found footage, but definitely found footage mainly) because they find it so easy to shrug them off because it takes a bit of effort to get into them. It’s sad really. Same goes for subtitled films.

  • Halloween_Vic

    I agree and I’m sooo dammm excited for Blair Witch to come out. I mean it’s only right after that piece of shit sequel book of shadows. But with this trailer I’m beyond excited!!

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