The less-than-stellar response to Paul Feig’s Ghostbusters was not really that big of a surprise, considering the movie looked pretty bad. I’ll admit that I was intrigue and even hopeful at first but the tone and attitude that became pervasive throughout the clips and trailers really turned me off, as I saw it do to many other people. That being said, it still made $229 million worldwide and it didn’t do too bad when it came to home video sales. However, with a budget of $144 million (not including marketing and other costs), it’s confirmed that the movie wasn’t profitable, with some saying it was a $70 million loss for Sony, who argues this.
Per ComicBook.com, a Sony rep explained, “This loss calculation is way off. With multiple revenue streams, including consumer products, gaming, location-based entertainment, continued international rollout, and huge third-party promotional partnerships that mitigated costs, the bottom line, even before co-financing, is not remotely close to that number.
Note that the rep didn’t argue that the film was a loss, he just tried to minimize the number that’s been circulating. No matter what, the movie wasn’t the success that Sony was hoping it would be but that doesn’t mean that they’re ready to give up. It just means that they might have to look at other ways to go down the ghost busting path.
The YouTube channel Mr. Wavvy did an interview with Ghostbusters director Ivan Reitman, who produced the 2016 reboot. The conversation turned to the future of the franchise, with Reitman explaining, “There’s going to be many other Ghostbusters movies, they’re just in development right now.”
Reitman may or may not be talking about a sequel to the 2016 entry but it’d be interesting to know where he wants to go with this. I know Reitman specifically mentioned movies but the 2009 Ghostbusters video game is often seen as a true sequel to the first two films and many appreciated the storytelling that went on there. Also, with the advance of VR technology, it really wouldn’t surprise me if they’re entertaining a path that includes that medium, putting the audience right in the middle of the hunt.
Feig spoke with The Daily Beast about his chances of returning for a sequel, explaining, “Nobody’s called me. But I love those characters and I know they are now heroes and mean a lot to a lot of people, so in a perfect world it would be great if we could see them bust more ghosts, kick more ass, and be awesome again.”
I have a feeling we’re going to have to wait a little bit before anything new is officially announced. Considering how the 2016 Ghostbusters was received, I have a feeling Sony is going to be approaching the marketing for any new entry very carefully.