Writers Alfred Gough and Miles Millar (“Smallville”, Shanghai Noon, Spider-Man 2) are switching their milieu from superheroes and the male demo to monsters, musicals and tween girls… and I just threw up a little bit in my mouth. The duo are coming aboard to script Universal’s Monster High, based on a new Mattel property. Described as part Beetlejuice and part The Addams Family,the monster musical is set at “frighteningly fashionable” Monster High and features the spawn of famous monsters including Dracula, Frankenstein and the Wolfman undergoing the trials and tribulations of high school. After years of making toys based on other companies’ properties or movies, Mattel this summer is launching its first in-house brand created from scratch, pushing “Monster” through a combination of books, webisodes, animation as well as toys, apparel and accessories. And no entertainment line today can be complete without the all-but-inevitable live-action movie. Visit the toy’s official website for a better idea what it’s all about.