Wanted: Cool One Sheet for ‘The Roommate’

I will never understand this super cheap and lazy marketing campaign for Sony Screen Gems’ PG-13 thriller The Roommate. Either I’m soooooo not the target audience that I’m missing every single piece of advertising, or Screen Gems is treating this film like the bubonic plague. After already dumping the teaser, another odd poster has made its way online. It’s impossible to know what the movie is if you’re unaware of its existence. Maybe this will actually be used as a flyer handed around the country? Now that would be cool. Anyways, inside you’ll find the new one sheet for the Christian E. Christiansen-directed pic starring Leighton Meester, Cam Gigandet, Minka Kelly, Aly Michalka, Matt Lanter, Frances Fisher, and Danneel Harris. Move in on February 4.

Source: IMP Awards