Rob Zombie, who directed the reboot of Halloween and Halloween II, brings more of a Texas Chainsaw Massacre vibe to the following Woolite commercial from Euro RSCG, advising you not to torture you clothes with other detergents, reports Ad Week.
In the New York Times story, says the spot isn’t scary at all–it’s “more like a Tim Burton” film than something truly horrifying.
The main character, he says, “is like Uncle Fester” from “The Addams Family,” and not “like some child killer out in the woods.” Even with Zombie’s soft words, the client still needed some convincing. “When we saw the first storyboard we almost flipped from our chairs,” says Reckitt Benckiser’s Jiri Kulik. “Eventually, with testing, we got more and more comfortable with it.”
Check it out inside. Please stop torturing your clothes.