Universal Pictures is celebrating their 100th anniversary with a slew of activities that range from major film restorations to a new logo and various other events.
Universal will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy. The campaign draws its inspiration from Universal’s extraordinary and diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.
A significant element of the centennial includes the extensive restoration of 13 of the studio’s most beloved titles such as To Kill a Mockingbird, All Quiet on the Western Front, Jaws, The Sting, Out of Africa, Frankenstein and Schindler’s List. Universal Studios Home Entertainment will kick off the celebration in January with a special 50th anniversary release of To Kill a Mockingbird, debuting on Blu-ray for the first time ever. Throughout the year, Universal will pay tribute to other influential films in the Universal library with special events and Blu-ray releases of such iconic classics as Jaws and E.T.: The Extra-Terrestrial, which celebrates its 30th anniversary.
Fans and film enthusiasts can start celebrating online today at the official Universal Centennial website, a one-stop destination dedicated to Universal’s 100 years. The site, as well as a number of social media platforms, will bring the centennial to life online. Universal will be sharing archival content on its brand new Tumblr (http://universal100.tumblr.com/); fans of Universal classics on Facebook will find exclusives and special opportunities across their favorite pages; followers of @UniversalPics on Twitter can find the activities using the hashtag #Universal100; Foursquare users who check in at iconic Universal locations such as the studio and theme parks will be able to unlock special behind-the-scenes tips and content; and for those who are followers of fashion, Universal’s Pinterest account (http://www.pinterest.com/universal) will be drawing inspiration from favorite films for everyone’s Pinboards, starting with 10 inaugural titles of pop-culture classics such as The Breakfast Club, Scarface, Sixteen Candles, Bridget Jones’s Diary and Bridesmaids. These online initiatives will roll out throughout various times of the year and will tie back to the Universal Centennial official site.
In the spring, select fans will have the opportunity to attend a special gala anniversary celebration on the lot featuring many of the filmmakers and artists who shaped the studios history. In addition, the studio will spotlight the 100th Anniversary throughout various worldwide film festivals and other featured events, panels and activities.
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