The Hollywood Reporter explains that Seth Rogen and longtime writing partner Evan Goldberg are delivering on their promise to populate their directorial debut with cameos.
Emma Watson (Harry Potter) is in negotiations to play herself while Jason Segel (“Freaks and Geeks, 5 Year Engagement) and David Krumholtz (“Freaks and Geeks”) are set to appear as themselves in End of the World, Rogen and Goldberg’s Sony Pictures project which was formerly known as The Apocalypse.
The project is inspired by a short called “Jay and Seth vs. the Apocalypse” that featured Rogen and Jay Baruchel playing themselves, holed up in an apartment as they dealt with an apocalyptic end of the world.
Expanding upon the short, the story now includes not only Rogen and Baruchel but James Franco, Jonah Hill, Danny McBride and Craig Robinson, all playing themselves as they are stuck in Franco’s apartment in Los Angeles facing an apocalypse.
The script has fun with the actors, who may or may not make it out alive.